Lingerie Retail Clothing Store Business Plan

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Bra~vo Intimates

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Intimate Apparel/Bras 55% $8,500 $9,000 $10,000 $10,500 $9,500 $15,500 $16,500 $18,500 $18,000 $19,000 $23,000 $12,000
Shapewear 55% $3,000 $4,500 $4,500 $4,500 $2,500 $4,500 $5,500 $5,500 $6,500 $3,500 $2,000 $1,500
Sleepwear/At Home wear 60% $7,500 $9,500 $10,000 $12,500 $3,000 $9,500 $9,500 $9,500 $10,000 $8,500 $3,000 $2,500
Swimwear & Accessories 60% $0 $0 $5,000 $6,500 $4,500 $9,500 $10,500 $12,500 $10,500 $8,500 $2,500 $1,000
Hosiery 50% $250 $250 $300 $300 $250 $300 $400 $500 $750 $500 $250 $250
Other 0% $100 $100 $200 $100 $100 $100 $100 $100 $100 $100 $250 $100
Total Sales $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Intimate Apparel/Bras $3,825 $4,050 $4,500 $4,725 $4,275 $6,975 $7,425 $8,325 $8,100 $8,550 $10,350 $5,400
Shapewear $1,200 $1,800 $1,800 $1,800 $1,000 $1,800 $2,200 $2,200 $2,600 $1,400 $800 $600
Sleepwear/At Home wear $3,000 $3,800 $4,000 $5,000 $1,200 $3,800 $3,800 $3,800 $4,000 $3,400 $1,200 $1,000
Swimwear & Accessories $0 $0 $2,000 $2,600 $1,800 $3,800 $4,200 $5,000 $4,200 $3,400 $1,000 $400
Hosiery $125 $125 $150 $150 $125 $150 $200 $250 $375 $250 $125 $125
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $8,150 $9,775 $12,450 $14,275 $8,400 $16,525 $17,825 $19,575 $19,275 $17,000 $13,475 $7,525
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Long-term Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Tax Rate 30.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350
Direct Cost of Sales $8,150 $9,775 $12,450 $14,275 $8,400 $16,525 $17,825 $19,575 $19,275 $17,000 $13,475 $7,525
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $8,150 $9,775 $12,450 $14,275 $8,400 $16,525 $17,825 $19,575 $19,275 $17,000 $13,475 $7,525
Gross Margin $11,200 $13,575 $17,550 $20,125 $11,450 $22,875 $24,675 $27,025 $26,575 $23,100 $17,525 $9,825
Gross Margin % 57.88% 58.14% 58.50% 58.50% 57.68% 58.06% 58.06% 57.99% 57.96% 57.61% 56.53% 56.63%
Expenses
Payroll $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570
Sales and Marketing and Other Expenses $4,674 $4,038 $4,386 $3,853 $3,928 $2,678 $5,153 $2,678 $2,678 $3,853 $1,178 $2,928
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principle Loan Payment $1,191 $1,191 $1,191 $1,191 $1,191 $1,191 $2,310 $2,310 $2,310 $2,310 $2,310 $2,310
Utilities $425 $425 $450 $475 $475 $475 $475 $475 $425 $425 $475 $475
Telephone $250 $250 $250 $300 $175 $250 $250 $300 $250 $300 $250 $175
Insurance $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Bankcard Machine $325 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bankcard Processing fees $452 $545 $700 $803 $463 $919 $992 $1,087 $1,070 $936 $723 $405
Bank Account fees $0 $0 $0 $12 $12 $12 $12 $12 $12 $12 $12 $12
Business Supplies $1,250 $0 $0 $235 $0 $0 $235 $0 $0 $235 $0 $0
Rent $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688 $2,688
Payroll Taxes 12% $918 $821 $877 $913 $789 $898 $964 $964 $964 $905 $908 $908
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $20,524 $17,498 $18,547 $18,775 $16,992 $17,297 $21,814 $19,250 $19,132 $19,909 $16,815 $18,171
Profit Before Interest and Taxes ($9,324) ($3,923) ($997) $1,350 ($5,542) $5,578 $2,861 $7,775 $7,443 $3,191 $710 ($8,346)
EBITDA ($9,324) ($3,923) ($997) $1,350 ($5,542) $5,578 $2,861 $7,775 $7,443 $3,191 $710 ($8,346)
Interest Expense $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179 $1,179
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($10,503) ($5,102) ($2,176) $171 ($6,721) $4,400 $1,682 $6,597 $6,264 $2,012 ($469) ($9,525)
Net Profit/Sales -54.28% -21.85% -7.25% 0.50% -33.86% 11.17% 3.96% 14.16% 13.66% 5.02% -1.51% -54.90%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350
Subtotal Cash from Operations $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $19,350 $23,350 $30,000 $34,400 $19,850 $39,400 $42,500 $46,600 $45,850 $40,100 $31,000 $17,350
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570
Bill Payments $468 $13,978 $11,856 $12,418 $12,323 $11,838 $19,259 $34,202 $33,804 $31,115 $27,773 $19,780
Subtotal Spent on Operations $8,119 $20,818 $19,161 $20,024 $18,894 $19,323 $27,294 $42,237 $41,839 $38,660 $35,343 $27,350
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $8,119 $20,818 $19,161 $20,024 $18,894 $19,323 $27,294 $42,237 $41,839 $38,660 $35,343 $27,350
Net Cash Flow $11,231 $2,532 $10,839 $14,376 $956 $20,077 $15,206 $4,363 $4,011 $1,440 ($4,343) ($10,000)
Cash Balance $16,231 $18,763 $29,602 $43,978 $44,933 $65,011 $80,217 $84,580 $88,591 $90,031 $85,687 $75,688

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $5,000 $16,231 $18,763 $29,602 $43,978 $44,933 $65,011 $80,217 $84,580 $88,591 $90,031 $85,687 $75,688
Inventory $80,000 $71,850 $62,075 $49,625 $35,350 $26,950 $18,178 $19,608 $21,533 $21,203 $18,700 $14,823 $8,298
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $13,583 $11,442 $12,007 $11,937 $11,213 $18,118 $33,072 $32,764 $30,180 $27,106 $19,354 $12,354
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $13,583 $11,442 $12,007 $11,937 $11,213 $18,118 $33,072 $32,764 $30,180 $27,106 $19,354 $12,354
Long-term Liabilities $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190 $157,190
Total Liabilities $157,190 $170,773 $168,632 $169,197 $169,127 $168,403 $175,308 $190,262 $189,954 $187,370 $184,296 $176,544 $169,544
Paid-in Capital $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000 $39,000
Retained Earnings ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190) ($111,190)
Earnings $0 ($10,503) ($15,604) ($17,780) ($17,609) ($24,330) ($19,930) ($18,248) ($11,651) ($5,387) ($3,375) ($3,844) ($13,369)
Total Capital ($72,190) ($82,693) ($87,794) ($89,970) ($89,799) ($96,520) ($92,120) ($90,438) ($83,841) ($77,577) ($75,565) ($76,034) ($85,559)
Total Liabilities and Capital $85,000 $88,081 $80,838 $79,227 $79,328 $71,883 $83,188 $99,825 $106,112 $109,793 $108,731 $100,510 $83,985
Net Worth ($72,190) ($82,693) ($87,794) ($89,970) ($89,799) ($96,520) ($92,120) ($90,438) ($83,841) ($77,577) ($75,565) ($76,034) ($85,559)
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Rebecca Autumn–Full Time 0% $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550 $3,550
Part Time Employee–18hrs.@$9.00 per hr. 0% $730 $730 $730 $650 $650 $650 $730 $730 $730 $650 $730 $730
Part Time Employee–18hrs.@$9.00 per hr. 0% $0 $0 $0 $0 $0 $650 $730 $730 $730 $650 $730 $730
Lucille Winters–Occasional 0% $1,096 $285 $285 $426 $96 $285 $285 $285 $285 $285 $285 $285
Deborah Summers–3/4 Time 0% $2,275 $2,275 $2,500 $2,500 $2,275 $2,275 $2,500 $2,500 $2,500 $2,275 $2,275 $2,275
Seasonal Part Time 0% $0 $0 $240 $480 $0 $75 $240 $240 $240 $135 $0 $0
Total People 4 3 3 3 4 4 4 4 3 3 3 4
Total Payroll $7,651 $6,840 $7,305 $7,606 $6,571 $7,485 $8,035 $8,035 $8,035 $7,545 $7,570 $7,570

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