Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Download for free

Medical Equipment Manufacturing icon Lift Bed Manufacturer Business Plan

Start your plan

Load Hog

Management Summary

John Kowalski, Jr. Mr. Kowalski is the company president. Mr. Kowalski has more than 23 years of senior sales and senior executive experience. He has demonstrated success in sales, market share, and profitability growth, in addition to organizational design, fiscal control and general management. In co-founding Load Hog (with Carol Kowalski), he has utilized and developed a multitude of new skills and talents to research and develop the product, identify the market and put into operation the assembly, outsourcing system, fiscal, and production control systems the company currently uses.

Carol Kowalski. Mrs. Kowalski is the vice president and administration/controller for the company. With more than 25 years of administrative experience, Mrs. Kowalski has maintained the fiscal integrity of the company, as well as overseen the complex of insurance, human resource compliance, and extensive record keeping requirements needed for the progress of today’s organization. In addition, Mrs. Kowalski has negotiated and organized a superb freight handling and tracking system. She is highly regarded by field representatives and distributors for her knowledge of both the product and the sales and general administration she executes.

In addition, there is a manager of operations, a manager of production and installation, a regional manager, and an accounting manager in place within the company.

6.1 Management Growth/Action Plan

Load Hog has formulated and is implementing a plan to enhance and expand the managerial infrastructure of the company. The plan coordinates with the growth of the company and has as its objective minimizing the growing pains as Load Hog expands its reach.

There will be four management dimensions (departments) developed:

Manufacturing & Installation. This subdivision will be responsible for all assembly, packaging and in-house manufacturing. Additionally, this group will be responsible for warehousing, shipping, logistics, and inner company work-in-process transport (i.e. powdercoat) operations will fall under this jurisdiction. Local installation and installation training, as well as manufacturing process and Research and Development implementation, will be executed by this group.

Production Control-QA-Purchasing -Engineering. This multi-faceted group will be responsible for inventory, from concept to warranty. Besides concepting product improvement and cost reduction, the existing and new product development will eminate from here. This group will also be responsible for quality assurance and field service.

Sales & Marketing Management. Although these two disciplines require different skills and attitudes, they must both sing off the same song sheet. The long-range focus of the marketing function must communicate to the somewhat less long range objectives and focus of the sales force including both the factory representative component and the independent sales contractor. In the same spirit, the marketing organization must sensitize itself to the market feedback which is more immediate in nature eminating from the sales force on the ground. Both facets must have input and response to the e-commerce component as this vehicle will take both marketing and sales organizations into markets and customers they would never had thought of communicating with.

Audit & Control. The Audit & Control group will be the fiscal monitor of the entire effort and will maintain not only monitoring but notification responsibility among all our organizational subsets.

As Load Hog has recently retained department heads for both Manufacturing & Installation and Production Control, our objective is to find and retain a Sales & Marketing Manager and a bookeeper/accountant within the next sixty days .

6.2 Personnel Plan

The table below outlines the previously discussed staff needs.

Personnel Plan
2001 2002 2003
Production Personnel
Production Manager $21,600 $24,000 $56,000
Operations Manager $24,000 $28,000 $60,000
Other $54,000 $77,000 $150,000
Subtotal $99,600 $129,000 $266,000
Sales and Marketing Personnel
Marketing Manager $0 $60,000 $100,000
Administrator $0 $24,000 $35,000
Sales Manager $44,000 $50,000 $100,000
Regional Sales Manager $27,000 $35,000 $50,000
Regional Sales Manager $24,000 $32,000 $50,000
Regional Sales Manager $21,000 $60,000 $120,000
Subtotal $116,000 $261,000 $455,000
General and Administrative Personnel
Administrative Manager $36,000 $45,000 $55,000
Controller $18,000 $25,000 $35,000
Bookeeper $12,000 $18,000 $24,000
AR/AP $0 $36,000 $40,000
Subtotal $66,000 $124,000 $154,000
Other Personnel
ENGINEERING $0 $40,000 $50,000
PURCHASING $0 $30,000 $40,000
PRODUCTION CONTROL $0 $25,000 $50,000
R & D $0 $25,000 $50,000
Subtotal $0 $120,000 $190,000
Total People 12 20 50
Total Payroll $281,600 $634,000 $1,065,000