Universal Laundromat
Execution
Marketing & Sales
Marketing Plan
It’s been shown that the best method of advertising is through word-of-mouth. No major newspaper ad campaign is planned. However, we shall run weekly specials. In addition, we shall have an incentive program for referrals. Those customers who refer someone else to the store will be rewarded with two free washes, and the referee will receive an introductory gift of a free wash. In addition, we will ensure a clean environment, reliable machines, and friendly, prompt services.
Operations
Locations & Facilities
The laundromat is located in San Jose, California. It will utilize 1,500 square feet. The location is strategically situated on one of the busiest streets in East San Jose. More specifically, it’s located in a small attractive shopping center next to the poor to lower-middle class homes; therefore, there is NO possible competitor (after very careful examining). In addition, there are two apartment complexes located nearby. Surrounding it, there is a Mexican neighborhood whose residents get most of their services and needed goods in this plaza where the laundromat is located.
Milestones & Metrics
Milestones Table
| Milestone | Due Date | |
|---|---|---|
|
Review Q1
|
Mar 09, 2020 | |
|
Review Q2
|
June 05, 2020 | |
|
Review Q3
|
Sept 06, 2020 | |
|
Review Q4
|
Dec 05, 2020 |
Key Metrics
Our key metrics are:
- # of reviews we receive, we shall especially pay attention to the locals
- # of people who walk in verse make a point of calling to see if we are in
- the cost of running the machines
By 
