Investment Website Business Plan

Start your plan
Start my business plan

Start your own investment website business plan

Staryoo.com

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
VPN Brokerage Access Fees 0% $0 $0 $0 $0 $0 $2,500 $7,500 $15,000 $25,000 $37,500 $52,500 $67,500
Pager Alerts 0% $0 $0 $0 $0 $0 $133 $400 $800 $1,333 $2,000 $2,800 $3,600
Advertisement Fees 0% $0 $0 $0 $0 $0 $667 $2,000 $4,000 $6,667 $10,000 $14,000 $18,000
E-Commerce 0% $0 $0 $0 $0 $0 $556 $1,667 $3,333 $5,556 $8,333 $11,667 $15,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $3,856 $11,567 $23,133 $38,556 $57,833 $80,967 $104,100
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
VPN Brokerage Access Fees 10% $0 $0 $0 $0 $0 $250 $750 $1,500 $2,500 $3,750 $5,250 $6,750
Pager Alerts 10% $0 $0 $0 $0 $0 $13 $40 $80 $133 $200 $280 $360
Advertisement Fees 10% $0 $0 $0 $0 $0 $67 $200 $400 $667 $1,000 $1,400 $1,800
E-Commerce 10% $0 $0 $0 $0 $0 $56 $167 $333 $556 $833 $1,167 $1,500
Other 10% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $386 $1,157 $2,313 $3,856 $5,783 $8,097 $10,410
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
CEO – USA 0% $6,250 $6,250 $6,250 $6,250 $6,250 $7,700 $8,000 $8,500 $9,000 $9,500 $10,000 $10,000
COO – USA 0% $0 $6,250 $6,250 $6,250 $6,250 $7,700 $8,000 $8,500 $9,000 $9,500 $10,000 $10,000
Vice-Manager Mktg & Adv. – China 0% $0 $0 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
CTO – China 0% $1,000 $1,000 $1,000 $1,000 $1,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
CFO – China 0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Engineering Staff – USA 0% $0 $0 $0 $0 $0 $0 $0 $0 $11,000 $11,000 $11,000 $11,000
Engineering Staff – China 0% $2,500 $3,500 $4,500 $4,500 $6,000 $6,000 $7,500 $7,500 $7,500 $7,500 $9,000 $9,000
Sales & Advertising Staff – USA 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales & Advertising Staff – China 0% $0 $0 $0 $0 $1,600 $1,200 $1,600 $1,600 $1,600 $2,000 $2,000 $2,400
Customer Service Staff – USA 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Customer Service Staff – China 0% $0 $0 $0 $0 $0 $800 $800 $1,200 $1,200 $1,600 $1,600 $2,000
Accounting Staff 0% $0 $0 $0 $400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Miscellaneous Staff – USA 0% $0 $0 $0 $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Miscellaneous Staff – China 0% $0 $0 $0 $700 $1,400 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100
Total People 8 11 14 14 28 32 36 37 39 41 44 46
Total Payroll $13,250 $20,500 $25,000 $26,100 $30,700 $41,200 $43,700 $45,100 $57,100 $58,900 $61,400 $62,200

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
Long-term Interest Rate 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00% 7.00%
Tax Rate 30.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $0 $0 $3,856 $11,567 $23,133 $38,556 $57,833 $80,967 $104,100
Direct Cost of Sales $0 $0 $0 $0 $0 $386 $1,157 $2,313 $3,856 $5,783 $8,097 $10,410
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $386 $1,157 $2,313 $3,856 $5,783 $8,097 $10,410
Gross Margin $0 $0 $0 $0 $0 $3,470 $10,410 $20,820 $34,700 $52,050 $72,870 $93,690
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00%
Expenses
Payroll $13,250 $20,500 $25,000 $26,100 $30,700 $41,200 $43,700 $45,100 $57,100 $58,900 $61,400 $62,200
Sales and Marketing and Other Expenses $0 $0 $0 $10,000 $61,250 $161,250 $161,250 $161,250 $161,250 $161,250 $161,250 $161,250
Depreciation 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Line Charges 5000000% $0 $0 $0 $0 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250
Utilities 1600000% $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Technology 20000000% $0 $0 $0 $0 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Rent 3500000% $0 $0 $0 $3,889 $3,889 $3,889 $3,889 $3,889 $3,889 $3,889 $3,889 $3,889
Payroll Taxes 10% $1,325 $2,050 $2,500 $2,610 $3,070 $4,120 $4,370 $4,510 $5,710 $5,890 $6,140 $6,220
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $14,575 $22,550 $27,500 $42,599 $132,159 $243,709 $246,459 $247,999 $261,199 $263,179 $265,929 $266,809
Profit Before Interest and Taxes ($14,575) ($22,550) ($27,500) ($42,599) ($132,159) ($240,238) ($236,049) ($227,179) ($226,498) ($211,129) ($193,059) ($173,119)
EBITDA ($14,575) ($22,550) ($27,500) ($42,599) ($132,159) ($240,238) ($236,049) ($227,179) ($226,498) ($211,129) ($193,059) ($173,119)
Interest Expense $0 $0 $0 $0 $208 $167 $125 $83 $42 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($14,575) ($22,550) ($27,500) ($42,599) ($132,367) ($240,405) ($236,174) ($227,263) ($226,540) ($211,129) ($193,059) ($173,119)
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% -6234.57% -2041.79% -982.42% -587.56% -365.07% -238.44% -166.30%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $3,856 $11,567 $23,133 $38,556 $57,833 $80,967 $104,100
Subtotal Cash from Operations $0 $0 $0 $0 $0 $3,856 $11,567 $23,133 $38,556 $57,833 $80,967 $104,100
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $50,000 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $2,000,000 $0 $0 $2,000,000 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $50,000 $2,003,856 $11,567 $23,133 $2,038,556 $57,833 $80,967 $104,100
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $13,250 $20,500 $25,000 $26,100 $30,700 $41,200 $43,700 $45,100 $57,100 $58,900 $61,400 $62,200
Bill Payments $44 $1,349 $2,065 $2,967 $19,338 $105,047 $203,094 $204,082 $205,386 $208,065 $210,148 $212,705
Subtotal Spent on Operations $13,294 $21,849 $27,065 $29,067 $50,038 $146,247 $246,794 $249,182 $262,486 $266,965 $271,548 $274,905
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $10,000 $10,000 $10,000 $10,000 $10,000 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $800,000 $0 $0 $500,000 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $13,294 $21,849 $27,065 $29,067 $50,038 $956,247 $256,794 $259,182 $772,486 $276,965 $271,548 $274,905
Net Cash Flow ($13,294) ($21,849) ($27,065) ($29,067) ($38) $1,047,609 ($245,227) ($236,049) $1,266,070 ($219,132) ($190,581) ($170,805)
Cash Balance $86,706 $64,857 $37,792 $8,725 $8,687 $1,056,296 $811,069 $575,020 $1,841,090 $1,621,958 $1,431,378 $1,260,572
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $100,000 $86,706 $64,857 $37,792 $8,725 $8,687 $1,056,296 $811,069 $575,020 $1,841,090 $1,621,958 $1,431,378 $1,260,572
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $100,000 $86,706 $64,857 $37,792 $8,725 $8,687 $1,056,296 $811,069 $575,020 $1,841,090 $1,621,958 $1,431,378 $1,260,572
Long-term Assets
Long-term Assets $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $850,000 $850,000 $850,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $850,000 $850,000 $850,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000
Total Assets $150,000 $136,706 $114,857 $87,792 $58,725 $58,687 $1,906,296 $1,661,069 $1,425,020 $3,191,090 $2,971,958 $2,781,378 $2,610,572
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,281 $1,982 $2,417 $15,949 $98,278 $196,292 $197,239 $198,452 $201,063 $203,060 $205,538 $207,852
Current Borrowing $0 $0 $0 $0 $0 $50,000 $40,000 $30,000 $20,000 $10,000 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $1,281 $1,982 $2,417 $15,949 $148,278 $236,292 $227,239 $218,452 $211,063 $203,060 $205,538 $207,852
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $1,281 $1,982 $2,417 $15,949 $148,278 $236,292 $227,239 $218,452 $211,063 $203,060 $205,538 $207,852
Paid-in Capital $435,000 $435,000 $435,000 $435,000 $435,000 $435,000 $2,435,000 $2,435,000 $2,435,000 $4,435,000 $4,435,000 $4,435,000 $4,435,000
Retained Earnings ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000) ($285,000)
Earnings $0 ($14,575) ($37,125) ($64,625) ($107,224) ($239,591) ($479,996) ($716,170) ($943,432) ($1,169,973) ($1,381,102) ($1,574,160) ($1,747,279)
Total Capital $150,000 $135,425 $112,875 $85,375 $42,776 ($89,591) $1,670,004 $1,433,830 $1,206,568 $2,980,027 $2,768,898 $2,575,840 $2,402,721
Total Liabilities and Capital $150,000 $136,706 $114,857 $87,792 $58,725 $58,687 $1,906,296 $1,661,069 $1,425,020 $3,191,090 $2,971,958 $2,781,378 $2,610,572
Net Worth $150,000 $135,425 $112,875 $85,375 $42,776 ($89,591) $1,670,004 $1,433,830 $1,206,568 $2,980,027 $2,768,898 $2,575,840 $2,402,721

Download link edge graphic Download this plan

Start your own investment website business plan

Start your own business plan

LivePlan logo Start planning

Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.

Get the Bplans newsletter:

Expert business tips and advice delivered weekly.