JavaNet Internet Cafe

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Internet Cafe Business Plan

Company Summary

JavaNet, soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs.

2.1 Company Ownership

JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors.

2.2 Start-up Summary

JavaNet's start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online.

The communications equipment necessary to provide JavaNet's customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner.

In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers.

The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business.

Start-up Expense Details:

  • 11 computers = $22,000
  • two printers = $1,000
  • one scanner = $500
  • software = $810
  • one espresso machine = $10,700
  • one automatic espresso grinder = $795
  • other fixtures and remodeling:
    • two coffee/food preparation counters = $1,000
    • one information display counter = $1,000
    • one drinking/eating counter = $500
    • sixteen stools = $1,600
    • six computer desks w/chairs = $2,400
    • stationery goods = $500
    • two telephones = $200
    • decoration expense = $13,000
Start-up Expenses
Legal $500
Stationery etc. $500
Brochures $500
Consultants $2,000
Insurance $700
Rent $1,445
4-group Automatic Coffee Machine $10,700
Bean Grinder $795
Computer Systems (x11), Software, Printer, Scanner $24,310
Communication Lines $840
Fixtures/Remodel $20,000
Total Start-up Expenses $62,290
Start-up Assets
Cash Required $24,000
Start-up Inventory $2,000
Other Current Assets $0
Long-term Assets $0
Total Assets $26,000
Total Requirements $88,290

2.3 Company Locations and Facilities

A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

  • Proximity to the downtown business community.
  • Proximity to trendy, upscale restaurants such as West Brothers.
  • Proximity to LTD's Eugene Station. Parking availability.
  • Low cost rent - $.85 per square foot for 1700 square feet.
  • High visibility.

All of these qualities are consistent with JavaNet's goal of providing a central hub of communication and socialization for the Eugene community.

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