jSpan Corporation internet asp business plan appendix. jSpan is a start-up Application Service Provider (ASP) providing services to independent professionals as well as small- to medium-sized businesses.

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Internet ASP Business Plan

Appendix

Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Operations 0% $10,000 $10,000 $10,000 $10,000 $15,000 $17,500 $17,500 $20,000 $21,500 $26,000 $26,000 $26,000
Engineering 0% $0 $0 $0 $0 $3,000 $8,000 $13,000 $13,000 $13,000 $16,000 $16,000 $16,000
Sales & Marketing 0% $0 $0 $0 $0 $0 $5,000 $8,000 $13,000 $16,000 $16,000 $16,000 $16,000
Administration 0% $10,000 $10,000 $10,000 $10,000 $10,000 $12,000 $14,000 $17,000 $25,333 $25,333 $25,333 $25,333
Total People 2 2 2 2 4 8 10 13 18 20 21 21
Total Payroll $20,000 $20,000 $20,000 $20,000 $28,000 $42,500 $52,500 $63,000 $75,833 $83,333 $83,333 $83,333
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
jSpan Customers 0% $0 $0 $0 $744 $744 $744 $1,594 $2,125 $2,656 $4,250 $7,756 $18,488
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $744 $744 $744 $1,594 $2,125 $2,656 $4,250 $7,756 $18,488
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
jSpan Customers $0 $0 $0 $7,841 $7,841 $7,841 $16,803 $22,404 $28,005 $44,808 $81,775 $194,922
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $7,841 $7,841 $7,841 $16,803 $22,404 $28,005 $44,808 $81,775 $194,922
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50%
Long-term Interest Rate 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50%
Tax Rate 30.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $744 $744 $744 $1,594 $2,125 $2,656 $4,250 $7,756 $18,488
Direct Cost of Sales $0 $0 $0 $7,841 $7,841 $7,841 $16,803 $22,404 $28,005 $44,808 $81,775 $194,922
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $7,841 $7,841 $7,841 $16,803 $22,404 $28,005 $44,808 $81,775 $194,922
Gross Margin $0 $0 $0 ($7,098) ($7,098) ($7,098) ($15,209) ($20,279) ($25,349) ($40,558) ($74,018) ($176,434)
Gross Margin % 0.00% 0.00% 0.00% -954.31% -954.31% -954.31% -954.31% -954.31% -954.31% -954.31% -954.31% -954.34%
Expenses
Payroll $20,000 $20,000 $20,000 $20,000 $28,000 $42,500 $52,500 $63,000 $75,833 $83,333 $83,333 $83,333
Sales and Marketing and Other Expenses $156,500 $156,500 $156,500 $157,000 $160,400 $157,000 $157,500 $157,500 $157,500 $157,580 $159,150 $161,467
Depreciation $0 $0 $0 $0 $5,041 $5,041 $5,041 $5,041 $5,041 $5,041 $5,041 $5,041
Bank Charges $0 $0 $0 $37 $37 $37 $80 $106 $133 $214 $386 $928
Insurance $15,000 $0 $0 $15,000 $0 $0 $15,000 $0 $0 $15,000 $0 $0
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Payroll Taxes 15% $3,000 $3,000 $3,000 $3,000 $4,200 $6,375 $7,875 $9,450 $11,375 $12,500 $12,500 $12,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $195,500 $180,500 $180,500 $196,037 $198,678 $211,953 $238,996 $236,097 $250,882 $274,668 $261,410 $264,269
Profit Before Interest and Taxes ($195,500) ($180,500) ($180,500) ($203,135) ($205,776) ($219,051) ($254,205) ($256,376) ($276,231) ($315,226) ($335,428) ($440,703)
EBITDA ($195,500) ($180,500) ($180,500) ($203,135) ($200,735) ($214,010) ($249,164) ($251,335) ($271,190) ($310,185) ($330,387) ($435,662)
Interest Expense $664 $1,637 $1,637 $1,637 $1,637 $1,637 $1,637 $1,637 $1,637 $2,820 $3,582 $2,917
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($196,164) ($182,137) ($182,137) ($204,772) ($207,413) ($220,688) ($255,842) ($258,013) ($277,867) ($318,046) ($339,010) ($443,620)
Net Profit/Sales 0.00% 0.00% 0.00% -27532.32% -27887.41% -29672.28% -16052.81% -12141.79% -10460.89% -7483.43% -4370.80% -2399.57%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $0 $0 $0 $25 $744 $744 $772 $1,611 $2,143 $2,709 $4,367
Subtotal Cash from Operations $0 $0 $0 $0 $25 $744 $744 $772 $1,611 $2,143 $2,709 $4,367
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $93,792 $137,282 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $167,000 $107,565 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $1,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $503,050 $0 $0 $3,200,000 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $598,342 $137,282 $0 $3,200,000 $25 $744 $744 $772 $1,611 $169,143 $110,274 $4,367
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $20,000 $20,000 $20,000 $20,000 $28,000 $42,500 $52,500 $63,000 $75,833 $83,333 $83,333 $83,333
Bill Payments $5,872 $175,697 $162,137 $162,916 $185,169 $175,075 $174,757 $199,635 $192,349 $200,792 $234,737 $262,237
Subtotal Spent on Operations $25,872 $195,697 $182,137 $182,916 $213,169 $217,575 $227,257 $262,635 $268,182 $284,125 $318,070 $345,570
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $93,792
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $605,000 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $25,872 $195,697 $182,137 $787,916 $213,169 $217,575 $227,257 $262,635 $268,182 $284,125 $318,070 $439,362
Net Cash Flow $572,470 ($58,415) ($182,137) $2,412,084 ($213,144) ($216,831) ($226,513) ($261,862) ($266,570) ($114,982) ($207,796) ($434,995)
Cash Balance $1,070,970 $1,012,555 $830,418 $3,242,502 $3,029,358 $2,812,528 $2,586,014 $2,324,152 $2,057,581 $1,942,599 $1,734,803 $1,299,808
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $498,500 $1,070,970 $1,012,555 $830,418 $3,242,502 $3,029,358 $2,812,528 $2,586,014 $2,324,152 $2,057,581 $1,942,599 $1,734,803 $1,299,808
Accounts Receivable $0 $0 $0 $0 $744 $1,463 $1,463 $2,313 $3,666 $4,710 $6,818 $11,865 $25,985
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $498,500 $1,070,970 $1,012,555 $830,418 $3,243,246 $3,030,821 $2,813,990 $2,588,327 $2,327,817 $2,062,292 $1,949,417 $1,746,668 $1,325,793
Long-term Assets
Long-term Assets $1,500 $0 $0 $0 $605,000 $605,000 $605,000 $605,000 $605,000 $605,000 $605,000 $605,000 $605,000
Accumulated Depreciation $0 $0 $0 $0 $0 $5,041 $10,082 $15,123 $20,164 $25,205 $30,246 $35,287 $40,328
Total Long-term Assets $1,500 $0 $0 $0 $605,000 $599,959 $594,918 $589,877 $584,836 $579,795 $574,754 $569,713 $564,672
Total Assets $500,000 $1,070,970 $1,012,555 $830,418 $3,848,246 $3,630,780 $3,408,908 $3,178,204 $2,912,653 $2,642,087 $2,524,171 $2,316,381 $1,890,465
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $170,292 $156,732 $156,732 $179,332 $169,278 $168,094 $193,231 $185,694 $192,995 $226,124 $249,779 $361,276
Current Borrowing $0 $93,792 $231,074 $231,074 $231,074 $231,074 $231,074 $231,074 $231,074 $231,074 $231,074 $231,074 $137,282
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $264,084 $387,806 $387,806 $410,406 $400,352 $399,168 $424,305 $416,768 $424,069 $457,198 $480,853 $498,558
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $167,000 $274,565 $274,565
Total Liabilities $0 $264,084 $387,806 $387,806 $410,406 $400,352 $399,168 $424,305 $416,768 $424,069 $624,198 $755,418 $773,123
Paid-in Capital $500,000 $1,003,050 $1,003,050 $1,003,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050 $4,203,050
Retained Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Earnings $0 ($196,164) ($378,301) ($560,438) ($765,210) ($972,622) ($1,193,310) ($1,449,151) ($1,707,164) ($1,985,032) ($2,303,077) ($2,642,087) ($3,085,708)
Total Capital $500,000 $806,886 $624,749 $442,612 $3,437,840 $3,230,428 $3,009,740 $2,753,899 $2,495,886 $2,218,018 $1,899,973 $1,560,963 $1,117,342
Total Liabilities and Capital $500,000 $1,070,970 $1,012,555 $830,418 $3,848,246 $3,630,780 $3,408,908 $3,178,204 $2,912,653 $2,642,087 $2,524,171 $2,316,381 $1,890,465
Net Worth $500,000 $806,886 $624,749 $442,612 $3,437,840 $3,230,428 $3,009,740 $2,753,899 $2,495,886 $2,218,018 $1,899,973 $1,560,963 $1,117,342

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jSpan Corporation internet asp business plan appendix. jSpan is a start-up Application Service Provider (ASP) providing services to independent professionals as well as small- to medium-sized businesses.
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