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Web Services Provider

Appendix

Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
All Services 0% $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All Services $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,337
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,337
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing and Sales 0% $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500
Technical Services 0% $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500
Accounting 0% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Administrative and HR 0% $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Total People 15 15 15 15 15 15 15 15 15 15 15 15
Total Payroll $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000

General Assumptions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Direct Cost of Sales $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,337
Other $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
Total Cost of Sales $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,504
Gross Margin $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,500 $112,496
Gross Margin % 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00% 90.00%
Expenses
Payroll $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Sales and Marketing and Other Expenses $29,500 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Depreciation $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Repairs and Maintenance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Bank Charges $167 $167 $167 $167 $167 $167 $167 $167 $167 $167 $167 $167
Insurance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $1,250 $2,500 $2,500 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750
Depreciation $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Software $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Product Development $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Payroll Taxes 15% $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $105,967 $97,717 $97,717 $98,967 $98,967 $98,967 $98,967 $98,967 $98,967 $98,967 $98,967 $98,967
Profit Before Interest and Taxes $6,534 $14,784 $14,784 $13,534 $13,534 $13,534 $13,534 $13,534 $13,534 $13,534 $13,534 $13,530
EBITDA $6,884 $15,134 $15,134 $13,884 $13,884 $13,884 $13,884 $13,884 $13,884 $13,884 $13,884 $13,880
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $1,960 $3,696 $3,696 $3,383 $3,383 $3,383 $3,383 $3,383 $3,383 $3,383 $3,383 $3,382
Net Profit $4,574 $11,088 $11,088 $10,150 $10,150 $10,150 $10,150 $10,150 $10,150 $10,150 $10,150 $10,147
Net Profit/Sales 3.66% 8.87% 8.87% 8.12% 8.12% 8.12% 8.12% 8.12% 8.12% 8.12% 8.12% 8.12%

Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $7,100 $11,267 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Subtotal Cash from Operations $7,100 $11,267 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $1,250,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $1,257,100 $11,267 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000 $125,000
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Bill Payments $12,669 $79,859 $73,562 $73,594 $74,500 $74,500 $74,500 $74,500 $74,500 $74,500 $74,500 $74,500
Subtotal Spent on Operations $52,669 $119,859 $113,562 $113,594 $114,500 $114,500 $114,500 $114,500 $114,500 $114,500 $114,500 $114,500
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $10,900 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $3,550 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $150,000 $30,000 $30,000 $150,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $217,619 $149,859 $143,562 $263,594 $144,500 $144,500 $144,500 $144,500 $144,500 $144,500 $144,500 $144,500
Net Cash Flow $1,039,481 ($138,593) ($18,562) ($138,594) ($19,500) ($19,500) ($19,500) ($19,500) ($19,500) ($19,500) ($19,500) ($19,500)
Cash Balance $1,041,931 $903,338 $884,776 $746,182 $726,683 $707,183 $687,683 $668,183 $648,684 $629,184 $609,684 $590,184
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting Balances
Current Assets
Cash $2,450 $1,041,931 $903,338 $884,776 $746,182 $726,683 $707,183 $687,683 $668,183 $648,684 $629,184 $609,684 $590,184
Accounts Receivable $14,200 $132,100 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833 $245,833
Other Current Assets $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050 $1,050
Total Current Assets $17,700 $1,175,081 $1,150,221 $1,131,659 $993,066 $973,566 $954,066 $934,566 $915,067 $895,567 $876,067 $856,567 $837,068
Long-term Assets
Long-term Assets $5,250 $155,250 $185,250 $215,250 $365,250 $395,250 $425,250 $455,250 $485,250 $515,250 $545,250 $575,250 $605,250
Accumulated Depreciation $1,000 $1,350 $1,700 $2,050 $2,400 $2,750 $3,100 $3,450 $3,800 $4,150 $4,500 $4,850 $5,200
Total Long-term Assets $4,250 $153,900 $183,550 $213,200 $362,850 $392,500 $422,150 $451,800 $481,450 $511,100 $540,750 $570,400 $600,050
Total Assets $21,950 $1,328,981 $1,333,771 $1,344,859 $1,355,916 $1,366,066 $1,376,216 $1,386,366 $1,396,517 $1,406,667 $1,416,817 $1,426,967 $1,437,118
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $10,000 $77,407 $71,110 $71,110 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,019
Current Borrowing $500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $10,900 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $21,400 $77,407 $71,110 $71,110 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,019
Long-term Liabilities $3,550 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $24,950 $77,407 $71,110 $71,110 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,016 $72,019
Paid-in Capital $100,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000 $1,350,000
Retained Earnings ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000) ($103,000)
Earnings $0 $4,574 $15,661 $26,749 $36,899 $47,050 $57,200 $67,350 $77,500 $87,651 $97,801 $107,951 $118,098
Total Capital ($3,000) $1,251,574 $1,262,661 $1,273,749 $1,283,899 $1,294,050 $1,304,200 $1,314,350 $1,324,500 $1,334,651 $1,344,801 $1,354,951 $1,365,098
Total Liabilities and Capital $21,950 $1,328,981 $1,333,771 $1,344,859 $1,355,916 $1,366,066 $1,376,216 $1,386,366 $1,396,517 $1,406,667 $1,416,817 $1,426,967 $1,437,118
Net Worth ($3,000) $1,251,574 $1,262,661 $1,273,749 $1,283,899 $1,294,050 $1,304,200 $1,314,350 $1,324,500 $1,334,651 $1,344,801 $1,354,951 $1,365,098