Grassroots Wireless
Executive Summary
Grassroots Wireless is an innovative start-up company that provides wireless broadband Internet connections to several Chicago neighborhoods. Utilizing Wi-fi technology and proprietary antennas and repeaters, Grassroots will be able to serve a large area with broadband Internet connections.
Grassroots was been founded by Steve Teche. With a MBA and an undergraduate Computer Science degree, Steve has the skills to execute on this well-researched business plan. Steve spent two years in the Peace Corps, which gave him not only an incredible and reasonable boost in confidence to accomplish a business venture, but also provided him with solid project management skills and experience.
The market for wireless broadband Internet connections is wide open. Demand for traditional broadband connections is surpassing conservative forecasts. The wireless market is even more exciting due to the significantly lower costs needed in terms of delivery infrastructure. As Grassroots’ customer base grows, costs decrease through scales of economy, creating an even more compelling argument for Grassroots’ existence.
Grassroots has targeted three distinct groups. The first is students, a market segment that uses the Internet the most and also have high expectations regarding the speed of the connection. The second group is professionals, people with disposable income, not a lot of excessive time on their hands, and a group that uses the Internet a fair amount, both personally as well as professionally. The last group that will be targeted is techies. This group is the early adopters of any type of technology and spend incredible amounts of time immersed in Internet technology.
Grassroots is a compelling business concept that leverages advances in technology and proprietary tools to offer a market need at below market prices. In addition to earning great margins with low infrastructure costs, margins increase as the customer base increases. This exciting business plan has a high likelihood of success with Steve Teche responsible for the execution of it. The business will earn modest profits in year two, increasing exponentially in year three. Net profit is forecasted to be commensurate in years two and three.
1.1 Mission
It is Grassroots Wireless’ mission to provide fast, wireless Internet access at a reasonable price. The most important thing to remember is that every customer must be satisfied with our services.
1.2 Keys to Success
- Practice disciplined growth.
- Reach profitability by year two.
- Ensure that the customer’s needs are met and maintain a 90% customer retention ratio.
1.3 Objectives
- Provide, fast, reliable, wireless Internet access.
- Treat customers with the upmost respect.
- Become profitable within two years.
Company Summary
Grassroots Wireless will be formed in 2003 to offer an inexpensive, wireless broadband Internet connection to compete with DSL or cable offerings. Using Wi-fi technology, it is inexpensive to set up a neighborhood network. The company was founded by Steve Teche. Steve will rely on outside investors for the necessary start-up costs.
2.1 Company Ownership
Grassroots Wireless is an Illinois L.L.C. with Steve Teche as the principal and majority owner.
2.2 Start-up Summary
Equipment that will be needed is as follows:
- Three computer workstations;
- Wireless access point;
- Five repeaters;
- Five antennas;
- Assorted office equipment and supplies.
Start-up Funding | |
Start-up Expenses to Fund | $9,500 |
Start-up Assets to Fund | $60,500 |
Total Funding Required | $70,000 |
Assets | |
Non-cash Assets from Start-up | $5,000 |
Cash Requirements from Start-up | $55,500 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $55,500 |
Total Assets | $60,500 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $0 |
Accounts Payable (Outstanding Bills) | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $0 |
Capital | |
Planned Investment | |
Investor 1 | $15,000 |
Investor 2 | $55,000 |
Additional Investment Requirement | $0 |
Total Planned Investment | $70,000 |
Loss at Start-up (Start-up Expenses) | ($9,500) |
Total Capital | $60,500 |
Total Capital and Liabilities | $60,500 |
Total Funding | $70,000 |
Start-up | |
Requirements | |
Start-up Expenses | |
Legal | $2,000 |
Stationery etc. | $100 |
Consultants | $1,000 |
Insurance | $200 |
Rent | $200 |
Research and Development | $1,000 |
Expensed Equipment | $5,000 |
Total Start-up Expenses | $9,500 |
Start-up Assets | |
Cash Required | $55,500 |
Other Current Assets | $0 |
Long-term Assets | $5,000 |
Total Assets | $60,500 |
Total Requirements | $70,000 |
Services
Grassroots offers wireless broadband Internet access. The service is DSL speed with customers only needing a Wi-fi card and to live within range of the signal which covers a thirty block radius currently. There are plans to enlarge the coverage area as more customers sign up.
Wi-fi technology is based off of 2.4 mhz spectrum wireless transmissions. Using the same wave lengths that some cordless phones use, the Internet signals are broadcasted out through the neighborhood. With the supplied password and a Wi-fi receiver in each customer’s computer, customers will have fast, wireless Internet connections.
Market Analysis Summary
Within the last three years there has been a proliferation of broadband Internet connections. With so many people enjoying fast connections at work, they are no longer willing to deal with a dial-up connection at home. With the advent of Wi-fi technology, customers can now enjoy a fast connection without having to lay expensive cables since the signal is sent via radio waves. The targeted market segments are: students, professionals, techies.
4.1 Market Segmentation
The market can be segmented into three distinct groups:
- Students: these are people currently in academia and are accustomed to fast connections and are willing to pay for it. This group uses the Internet the most, whether they are trading MP3s or downloading videos.
- Professionals: this group conducts a fair amount of business over the Internet, whether banking, e-commerce, or communications.
- Techies: this group embraces technology as they enjoy challenging themselves with technology and the complexity it brings.
Other than the students, Grassroots’ customers are fairly affluent (household income of >$50,000) and spend their money on technology offerings, whether it is digital cable, cellular service, or broadband Internet connections. The target customers are also generally well educated with 65% having a college degree and 20% having a graduate degree. Combining several demographic factors, Grassroots arrives at the following primary customer profile:
- Spends 10 hours a week on the Internet away from home.
- Has purchased something from a website at least once within the last two months.
- Educated with at least some course work for an undergraduate degree.
- Household income of at least $50,000.
Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Students | 9% | 54,000 | 58,860 | 64,157 | 69,931 | 76,225 | 9.00% |
Professionals | 8% | 34,000 | 36,720 | 39,658 | 42,831 | 46,257 | 8.00% |
Techies | 11% | 10,000 | 11,100 | 12,321 | 13,676 | 15,180 | 11.00% |
Total | 8.87% | 98,000 | 106,680 | 116,136 | 126,438 | 137,662 | 8.87% |
4.2 Target Market Segment Strategy
Grassroots has chosen the three aforementioned target markets due to their adoption of broadband Internet technology. It is these three groups that are most likely to use a fast connection and the most willing to pay a premium for the connection.
4.3 Service Business Analysis
There are three main participants within the consumer broadband Internet market.
- DSL (digital subscriber line). A connection that utilizes the copper phone lines as the method of transmission.
- Cable. A connection that uses cable TV wiring for transmission.
- Satellite connections. These use satellites, in orbit to provide “cable” TV as well as Internet connections to residential and remote consumers.
4.3.1 Competition and Buying Patterns
As mentioned in the previous section, DSL, cable, and satellite access are the competitors in the broadband market. Consumer buying patterns are based on two factors:
- Availability: not every type of broadband connection is available to every consumer. Consumers often pick service providers based on what is available to them.
- Convenience: this is often based on where the outlet cords are based in the house, whether the computer will be located closer to the cable TV or nearer to a phone jack.
Strategy and Implementation Summary
Simply put, Grassroots’ strategy is to offer a service, demanded by customers, at a price that undercuts the competition. This will be accomplished, not by accepting below-market margins, but by leveraging technology, to help drive Grassroots’ costs down. Awareness regarding Grassroots’ services will be generated effectively and inexpensively to the specific target segments that Grassroots has focused on.
5.1 Competitive Edge
Grassroots’ competitive edge is the effective and efficient use of Wi-fi technology. Wi-fi, while a fairly recent technology, has been adopted by several different service providers as well as used for home-based networks. What provides Grassroots with a competitive edge is its efficient use of the technology. Grassroots has developed a proprietary antenna that allows for signal transmission over great distances with less signal loss. Additionally, Grassroots has significantly reduced administrative costs by having most administrative activities like marketing, sales, and service details administered via the Internet.
5.2 Marketing Strategy
As the name implies, Grassroots will be using a grassroots approach to developing awareness of the offered services. Grassroots will adopt a multi-pronged marketing approach:
- Advertising/postings with local retailers and commercial businesses. This will provide Grassroots with great visibility in the exact community that it operates in.
- Mailings. Grassroots will adopt a targeted mailing campaign to local residents.
- Website. Grassroots will leverage its website as a comprehensive and efficient source of marketing/sales information.
5.3 Sales Strategy
The sales strategy that Grassroots will adopt is based on developing an awareness of Grassroots’ service as a viable alternative to Cable and DSL within the community. The message used will be that you can receive broadband speed connections to your computer, wherever it may be, even your laptop on your front lawn, at a price that is a fraction of the current competitors’. This will be done with targeted advertising with local retail/commercial establishments in the area. Additionally, Grassroots will rely on mailings to get the word out. Lastly, Grassroots will have a website for marketing, sales, and administrative purposes.
5.3.1 Sales Forecast
Grassroots has developed a conservative sales forecast. Adoption rates of customers are fairly steady from one month to the next. A conservative approach has been adopted to minimize any external variables that may effect future operations.
Grassroots believes that it will experience extensive growth for several years for several reasons. The first is the general adoption of broadband connections which has been encouraging for the last several years. Another reason Grassroots believes their forecast to be accurate is it offers a viable, less expensive alternative to current broadband connections.
Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Sales | |||
Monthly Internet Service | $36,584 | $132,665 | $211,443 |
Other | $0 | $0 | $0 |
Total Sales | $36,584 | $132,665 | $211,443 |
Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
Administrative costs | $1,829 | $6,633 | $10,572 |
Other | $0 | $0 | $0 |
Subtotal Direct Cost of Sales | $1,829 | $6,633 | $10,572 |
5.4 Milestones
Milestones are a very important aspect of a business plan. They provide concrete, achievable, yet lofty goals that the business must concentrate on. By targeting lofty goals, Grassroots ensures that it is aiming high, therefore it is more likely to achieve more. The milestones that Grassroots has chosen are very specific to the company and will be embraced by all employees.
Milestones | |||||
Milestone | Start Date | End Date | Budget | Manager | Department |
Business plan completion | 1/1/2003 | 2/1/2003 | $0 | Steve | Management |
First 10 customers | 1/1/2003 | 3/30/2003 | $0 | Steve | Sales |
Profitability | 1/1/2003 | 2/1/2004 | $0 | Steve | Operations |
Enlargement of the network | 1/1/2003 | 2/1/2004 | $0 | Steve | Operations |
Totals | $0 |
Web Plan Summary
The website will be used for:
- Marketing/sales;
- Administrative functions.
6.1 Website Marketing Strategy
All of Grassroots’ marketing information will be present on the website for viewing and for downloading/printing. Awareness regarding the website will be accomplished by inclusion of the website address on all printed materials. Additionally, the website will have a comprehensive submission procedure to all of the popular search engines.
6.2 Development Requirements
The website will be developed in-house by leveraging interns.
Management Summary
Steve Teche, founder and president will be the anchor of the management team. Steve received his undergraduate degree in computer science from Loyola University. While Steve enjoyed the course work he recognized that it was not something that he was interested in pursuing as a career. Steve decided that it would be in his best interest to study for an MBA, however, he was not immediately ready to do this. So Steve headed off to Ghana with the Peace Corps to develop community-based trading systems. Steve’s Peace Corp experience was invaluable, providing him with extensive project management experience as well as giving him confidence that he could accomplish anything he set his mind out to do.
After getting back to the States, Steve began the MBA program at the University of Chicago. Steve’s course of study concentrated on entrepreneurial ventures, recognizing at some point his desire to start his own business. Near the end of his second year, Steve began to hear about Wi-fi technology. He became interested in what he saw was a strong market need for inexpensive broadband Internet connections transmitted wirelessly, thereby significantly decreasing delivery costs. Steve formed Grassroots Wireless to fulfill this market need.
7.1 Personnel Plan
The two main employees beyond Steve are:
- Technician: this position is responsible for the smooth operation of the wireless network as well as the website.
- Administration: this is a general customer service position, assisting in sales and support.
Personnel Plan | |||
Year 1 | Year 2 | Year 3 | |
President | $24,000 | $36,000 | $48,000 |
Technician | $19,800 | $21,600 | $21,600 |
Administration | $15,000 | $18,000 | $18,000 |
Total People | 3 | 3 | 3 |
Total Payroll | $58,800 | $75,600 | $87,600 |
Financial Plan
The following sections outline important financial information.
8.1 Break-even Analysis
Average per-unit revenue: based on the $20 monthly access fee.
Average per-unit variable cost: costs based on infrastructure, and administrative costs.
Estimated monthly fixed costs: Internet connections costs.
Break-even Analysis | |
Monthly Revenue Break-even | $8,072 |
Assumptions: | |
Average Percent Variable Cost | 5% |
Estimated Monthly Fixed Cost | $7,668 |
8.2 Projected Profit and Loss
The following table and charts show the Projected Profit and Loss.
Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $36,584 | $132,665 | $211,443 |
Direct Cost of Sales | $1,829 | $6,633 | $10,572 |
Other Costs of Sales | $0 | $0 | $0 |
Total Cost of Sales | $1,829 | $6,633 | $10,572 |
Gross Margin | $34,755 | $126,032 | $200,871 |
Gross Margin % | 95.00% | 95.00% | 95.00% |
Expenses | |||
Payroll | $58,800 | $75,600 | $87,600 |
Sales and Marketing and Other Expenses | $2,400 | $5,600 | $12,000 |
Depreciation | $996 | $1,002 | $1,002 |
Rent | $2,400 | $2,400 | $2,400 |
Utilities | $9,600 | $13,000 | $15,000 |
Insurance | $3,000 | $3,000 | $3,000 |
Payroll Taxes | $8,820 | $11,340 | $13,140 |
Other | $6,000 | $6,000 | $6,000 |
Total Operating Expenses | $92,016 | $117,942 | $140,142 |
Profit Before Interest and Taxes | ($57,261) | $8,090 | $60,729 |
EBITDA | ($56,265) | $9,092 | $61,731 |
Interest Expense | $0 | $0 | $0 |
Taxes Incurred | $0 | $2,427 | $18,219 |
Net Profit | ($57,261) | $5,663 | $42,510 |
Net Profit/Sales | -156.52% | 4.27% | 20.10% |
8.3 Projected Cash Flow
The following table and chart display the Projected Cash Flow.
Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $36,584 | $132,665 | $211,443 |
Subtotal Cash from Operations | $36,584 | $132,665 | $211,443 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $36,584 | $132,665 | $211,443 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $58,800 | $75,600 | $87,600 |
Bill Payments | $31,112 | $49,195 | $77,871 |
Subtotal Spent on Operations | $89,912 | $124,795 | $165,471 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $0 |
Dividends | $0 | $0 | $0 |
Subtotal Cash Spent | $89,912 | $124,795 | $165,471 |
Net Cash Flow | ($53,328) | $7,870 | $45,972 |
Cash Balance | $2,172 | $10,042 | $56,014 |
8.4 Projected Balance Sheet
The following table presents the Projected Balance Sheet.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $2,172 | $10,042 | $56,014 |
Other Current Assets | $0 | $0 | $0 |
Total Current Assets | $2,172 | $10,042 | $56,014 |
Long-term Assets | |||
Long-term Assets | $5,000 | $5,000 | $5,000 |
Accumulated Depreciation | $996 | $1,998 | $3,000 |
Total Long-term Assets | $4,004 | $3,002 | $2,000 |
Total Assets | $6,176 | $13,044 | $58,014 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $2,938 | $4,142 | $6,603 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $2,938 | $4,142 | $6,603 |
Long-term Liabilities | $0 | $0 | $0 |
Total Liabilities | $2,938 | $4,142 | $6,603 |
Paid-in Capital | $70,000 | $70,000 | $70,000 |
Retained Earnings | ($9,500) | ($66,761) | ($61,098) |
Earnings | ($57,261) | $5,663 | $42,510 |
Total Capital | $3,239 | $8,902 | $51,412 |
Total Liabilities and Capital | $6,176 | $13,044 | $58,014 |
Net Worth | $3,239 | $8,902 | $51,412 |
8.5 Business Ratios
The following table illustrates the different Business Ratios, based on NAICS code 518111, Internet Service Providers.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 262.63% | 59.38% | 15.97% |
Percent of Total Assets | ||||
Other Current Assets | 0.00% | 0.00% | 0.00% | 56.35% |
Total Current Assets | 35.17% | 76.99% | 96.55% | 87.48% |
Long-term Assets | 64.83% | 23.01% | 3.45% | 12.52% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 47.56% | 31.76% | 11.38% | 30.66% |
Long-term Liabilities | 0.00% | 0.00% | 0.00% | 23.07% |
Total Liabilities | 47.56% | 31.76% | 11.38% | 53.73% |
Net Worth | 52.44% | 68.24% | 88.62% | 46.27% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 95.00% | 95.00% | 95.00% | 100.00% |
Selling, General & Administrative Expenses | 251.52% | 90.73% | 74.90% | 73.80% |
Advertising Expenses | 0.00% | 0.00% | 0.00% | 1.37% |
Profit Before Interest and Taxes | -156.52% | 6.10% | 28.72% | 1.03% |
Main Ratios | ||||
Current | 0.74 | 2.42 | 8.48 | 1.97 |
Quick | 0.74 | 2.42 | 8.48 | 1.50 |
Total Debt to Total Assets | 47.56% | 31.76% | 11.38% | 59.78% |
Pre-tax Return on Net Worth | -1767.98% | 90.88% | 118.12% | 2.93% |
Pre-tax Return on Assets | -927.10% | 62.02% | 104.68% | 7.28% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | -156.52% | 4.27% | 20.10% | n.a |
Return on Equity | -1767.98% | 63.62% | 82.69% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 11.59 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 26 | 24 | n.a |
Total Asset Turnover | 5.92 | 10.17 | 3.64 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.91 | 0.47 | 0.13 | n.a |
Current Liab. to Liab. | 1.00 | 1.00 | 1.00 | n.a |
Liquidity Ratios | ||||
Net Working Capital | ($765) | $5,900 | $49,412 | n.a |
Interest Coverage | 0.00 | 0.00 | 0.00 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.17 | 0.10 | 0.27 | n.a |
Current Debt/Total Assets | 48% | 32% | 11% | n.a |
Acid Test | 0.74 | 2.42 | 8.48 | n.a |
Sales/Net Worth | 11.30 | 14.90 | 4.11 | n.a |
Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |
Appendix
Sales Forecast | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | |||||||||||||
Monthly Internet Service | 0% | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 |
Other | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Sales | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 | |
Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Administrative costs | $0 | $0 | $60 | $106 | $127 | $144 | $177 | $194 | $216 | $245 | $266 | $294 | |
Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Direct Cost of Sales | $0 | $0 | $60 | $106 | $127 | $144 | $177 | $194 | $216 | $245 | $266 | $294 |
Personnel Plan | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
President | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
Technician | 0% | $0 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 |
Administration | 0% | $0 | $0 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 |
Total People | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
Total Payroll | $2,000 | $3,800 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 |
General Assumptions | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Pro Forma Profit and Loss | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 | |
Direct Cost of Sales | $0 | $0 | $60 | $106 | $127 | $144 | $177 | $194 | $216 | $245 | $266 | $294 | |
Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Cost of Sales | $0 | $0 | $60 | $106 | $127 | $144 | $177 | $194 | $216 | $245 | $266 | $294 | |
Gross Margin | $0 | $0 | $1,140 | $2,006 | $2,417 | $2,743 | $3,366 | $3,683 | $4,106 | $4,654 | $5,057 | $5,583 | |
Gross Margin % | 0.00% | 0.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | |
Expenses | |||||||||||||
Payroll | $2,000 | $3,800 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | |
Sales and Marketing and Other Expenses | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Depreciation | $83 | $83 | $83 | $83 | $83 | $83 | $83 | $83 | $83 | $83 | $83 | $83 | |
Rent | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Utilities | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | |
Insurance | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
Payroll Taxes | 15% | $300 | $570 | $795 | $795 | $795 | $795 | $795 | $795 | $795 | $795 | $795 | $795 |
Other | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
Total Operating Expenses | $4,333 | $6,403 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | $8,128 | |
Profit Before Interest and Taxes | ($4,333) | ($6,403) | ($6,988) | ($6,122) | ($5,711) | ($5,385) | ($4,762) | ($4,445) | ($4,022) | ($3,474) | ($3,071) | ($2,545) | |
EBITDA | ($4,250) | ($6,320) | ($6,905) | ($6,039) | ($5,628) | ($5,302) | ($4,679) | ($4,362) | ($3,939) | ($3,391) | ($2,988) | ($2,462) | |
Interest Expense | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Net Profit | ($4,333) | ($6,403) | ($6,988) | ($6,122) | ($5,711) | ($5,385) | ($4,762) | ($4,445) | ($4,022) | ($3,474) | ($3,071) | ($2,545) | |
Net Profit/Sales | 0.00% | 0.00% | -582.33% | -289.85% | -224.50% | -186.54% | -134.41% | -114.65% | -93.06% | -70.91% | -57.70% | -43.30% |
Pro Forma Cash Flow | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Cash Received | |||||||||||||
Cash from Operations | |||||||||||||
Cash Sales | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 | |
Subtotal Cash from Operations | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 | |
Additional Cash Received | |||||||||||||
Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Received | $0 | $0 | $1,200 | $2,112 | $2,544 | $2,887 | $3,543 | $3,877 | $4,322 | $4,899 | $5,323 | $5,877 | |
Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Expenditures from Operations | |||||||||||||
Cash Spending | $2,000 | $3,800 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | $5,300 | |
Bill Payments | $75 | $2,259 | $2,530 | $2,807 | $2,851 | $2,873 | $2,890 | $2,923 | $2,940 | $2,962 | $2,991 | $3,012 | |
Subtotal Spent on Operations | $2,075 | $6,059 | $7,830 | $8,107 | $8,151 | $8,173 | $8,190 | $8,223 | $8,240 | $8,262 | $8,291 | $8,312 | |
Additional Cash Spent | |||||||||||||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Spent | $2,075 | $6,059 | $7,830 | $8,107 | $8,151 | $8,173 | $8,190 | $8,223 | $8,240 | $8,262 | $8,291 | $8,312 | |
Net Cash Flow | ($2,075) | ($6,059) | ($6,630) | ($5,995) | ($5,607) | ($5,286) | ($4,647) | ($4,346) | ($3,918) | ($3,363) | ($2,968) | ($2,435) | |
Cash Balance | $53,425 | $47,366 | $40,737 | $34,742 | $29,135 | $23,849 | $19,201 | $14,856 | $10,938 | $7,575 | $4,607 | $2,172 |
Pro Forma Balance Sheet | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Assets | Starting Balances | ||||||||||||
Current Assets | |||||||||||||
Cash | $55,500 | $53,425 | $47,366 | $40,737 | $34,742 | $29,135 | $23,849 | $19,201 | $14,856 | $10,938 | $7,575 | $4,607 | $2,172 |
Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Current Assets | $55,500 | $53,425 | $47,366 | $40,737 | $34,742 | $29,135 | $23,849 | $19,201 | $14,856 | $10,938 | $7,575 | $4,607 | $2,172 |
Long-term Assets | |||||||||||||
Long-term Assets | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 |
Accumulated Depreciation | $0 | $83 | $166 | $249 | $332 | $415 | $498 | $581 | $664 | $747 | $830 | $913 | $996 |
Total Long-term Assets | $5,000 | $4,917 | $4,834 | $4,751 | $4,668 | $4,585 | $4,502 | $4,419 | $4,336 | $4,253 | $4,170 | $4,087 | $4,004 |
Total Assets | $60,500 | $58,342 | $52,200 | $45,488 | $39,410 | $33,720 | $28,351 | $23,620 | $19,192 | $15,191 | $11,745 | $8,694 | $6,176 |
Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Current Liabilities | |||||||||||||
Accounts Payable | $0 | $2,175 | $2,436 | $2,712 | $2,756 | $2,776 | $2,793 | $2,825 | $2,841 | $2,862 | $2,890 | $2,911 | $2,938 |
Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Subtotal Current Liabilities | $0 | $2,175 | $2,436 | $2,712 | $2,756 | $2,776 | $2,793 | $2,825 | $2,841 | $2,862 | $2,890 | $2,911 | $2,938 |
Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Liabilities | $0 | $2,175 | $2,436 | $2,712 | $2,756 | $2,776 | $2,793 | $2,825 | $2,841 | $2,862 | $2,890 | $2,911 | $2,938 |
Paid-in Capital | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 | $70,000 |
Retained Earnings | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) | ($9,500) |
Earnings | $0 | ($4,333) | ($10,736) | ($17,724) | ($23,846) | ($29,557) | ($34,942) | ($39,704) | ($44,149) | ($48,171) | ($51,645) | ($54,716) | ($57,261) |
Total Capital | $60,500 | $56,167 | $49,764 | $42,776 | $36,654 | $30,943 | $25,558 | $20,796 | $16,351 | $12,329 | $8,855 | $5,784 | $3,239 |
Total Liabilities and Capital | $60,500 | $58,342 | $52,200 | $45,488 | $39,410 | $33,720 | $28,351 | $23,620 | $19,192 | $15,191 | $11,745 | $8,694 | $6,176 |
Net Worth | $60,500 | $56,167 | $49,764 | $42,776 | $36,654 | $30,943 | $25,558 | $20,796 | $16,351 | $12,329 | $8,855 | $5,784 | $3,239 |