JavaNet Internet Cafe
Marketing & Sales
JavaNet will position itself as an upscale coffee house and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in Eugene, it is important that JavaNet sets fair prices for its coffee. JavaNet will use advertising as its main source of promotion. Ads placed in The Register Guard, Eugene Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, JavaNet will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by JavaNet.
As a retail establishment, JavaNet employs people to handle sales transactions. Computer literacy is a requirement for JavaNet employees. If an employee does not possess basic computer skills when they are hired, they are trained by our full-time technician. Our full-time technician is also available for customers in need of assistance. JavaNet’s commitment to friendly, helpful service is one of the key factors that distinguishes JavaNet from other Internet cafes.
Locations & Facilities
A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:
- Proximity to the downtown business community.
- Proximity to trendy, upscale restaurants such as West Brothers.
- Proximity to LTD’s Eugene Station. Parking availability.
- Low cost rent – $.85 per square foot for 1700 square feet.
- High visibility.
All of these qualities are consistent with JavaNet’s goal of providing a central hub of communication and socialization for the Eugene community.
JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office.
Milestones & Metrics
|Mar 07, 2020|
Secure Startup Funding
|Apr 04, 2020|
|May 09, 2020|
|June 06, 2020|
|July 18, 2020|
|Aug 08, 2020|
Year 1 Plan
|Sept 05, 2020|
|Oct 10, 2020|
|Nov 07, 2020|
|Dec 12, 2020|
Our Key Metrics are:
- Sales, gross margin, operating profit, profit, cash flow, of course.
- Average sales per customer per month
- Monthly subscribers
- Average time per customer session