Acme Insurance
Company Summary
Acme Insurance primarily markets and services Personal Lines Insurance. Its customers are mostly rural, lower income families or long time resident senior citizens who demand value priced insurance premiums in keeping with their lower and fixed incomes.
We also provide insurance to small business, mostly family-run seasonal operations primarily focused on the tourist trade.
2.1 Company Ownership
Acme Insurance is a privately incorporated company in the Smalltown district and is licensed to transact both Life and General Insurance. The shares are held equally by John Smith and Peter Smith.
2.2 Company History
Acme Insurance was founded as a sole proprietorship in 1938 and was owned and operated by the founder Stan Smith. He originally ran the operation from his home, but moved to the business section of Smalltown when he outgrew his home based operation.
In 1972, the company constructed a new office building in the main business section and over the course of the last 15 years has purchased four other brokerages, one of which led to the establishment of our branch office in Nexttown.
In 1988, a new company was formed “Acme Insurance Inc.” which bought the insurance business from “Acme Insurance Limited.” All shares in the new company are owned by John S. Smith and Peter Smith.
Today, the fourth generation of Smiths, Stephen and Jason Smith, are working in the firm. We are also gratified to report that our founder, Stan Smith, is still in our office every day, and although still licensed, he is only active in a “goodwill ambassador” capacity.
| Past Performance | |||
| 1993 | 1994 | 1995 | |
| Sales | $644,023 | $660,593 | $622,309 |
| Gross Margin | $144,174 | $115,204 | $120,525 |
| Gross Margin % | 22.39% | 17.44% | 19.37% |
| Operating Expenses | $597,440 | $604,559 | $560,266 |
| Collection Period (days) | 0 | 0 | 0 |
| Balance Sheet | |||
| 1993 | 1994 | 1995 | |
| Current Assets | |||
| Cash | $0 | $0 | $402,640 |
| Accounts Receivable | $0 | $0 | $255,940 |
| Other Current Assets | $0 | $0 | $309,137 |
| Total Current Assets | $0 | $0 | $967,717 |
| Long-term Assets | |||
| Long-term Assets | $0 | $0 | $465,575 |
| Accumulated Depreciation | $0 | $0 | $181,651 |
| Total Long-term Assets | $0 | $0 | $283,924 |
| Total Assets | $0 | $0 | $1,251,641 |
| Current Liabilities | |||
| Accounts Payable | $0 | $0 | $336,000 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities (interest free) | $0 | $0 | $100,362 |
| Total Current Liabilities | $0 | $0 | $436,362 |
| Long-term Liabilities | $0 | $0 | $452,036 |
| Total Liabilities | $0 | $0 | $888,398 |
| Paid-in Capital | $0 | $0 | $100 |
| Retained Earnings | $0 | $0 | $88,096 |
| Earnings | $0 | $0 | $275,047 |
| Total Capital | $0 | $0 | $363,243 |
| Total Capital and Liabilities | $0 | $0 | $1,251,641 |
| Other Inputs | |||
| Payment Days | 0 | 0 | 60 |
| Sales on Credit | $0 | $0 | $0 |
| Receivables Turnover | 0.00 | 0.00 | 0.00 |
2.3 Company Locations and Facilities
Our Insurance and Real Estate brokerage operates from two central locations. Our modern attractive office in Smalltown, at 178 Small Street, is located in a small plaza which is owned by the principals of our brokerage. It comprises 2,000 square feet.
In Nexttown, we operate from an 800 square foot, one-story brick veneer building overlooking Lake Small, which again is owned by the principals of our firm. The office is strategically located across from the Post Office.
Our Smalltown operation enjoys its own private parking lot for our clients and our staff. A second story was recently added to our office which will allow ample room for expansion. It is presently used for training, staff meetings, and conferences.
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