Industry-specific Software Business Plan

Our commercial-customer website will showcase the Web-based capabilities of the IV software, as well as the portfolio of current big-name customers, both domestic and international. To further highlight the value of the IV software, the website will provide resources, research and weekly newsletters to interested parties.

The consumer website will provide independent valuation services as well as secure digital document storage, automated updates and notifications to consumers regarding their insurance and legal needs. The consumer website will also provide links to ISL End-User insurance and ancillary service providers, who will provide additional services and discounts to ISL clients.

The customer service area of both Web site will explain basic service issues, offer lists of other resources for help, lists of frequently asked questions and answers, an extensive searchable database of service/support information, the ability to e-mail for help with highly specific questions, and current postings of newly discovered service suggestions and recommendations.

6.1 Website Marketing Strategy

As outlined in the previous Web Plan Summary, our website network has three main areas of focus:

1. Resource site devoted to End-User B2B client information and service enhancement.
2. Sales site where consumers can utilize ISL services and link to insurance service and ancillary service providers.
3. Tools for insurance and ancillary service providers to access “qualified” consumer and customer opportunities.

Our website is critical to our marketing strategy. It offers potential customers the opportunity to see our software’s key features, read customer reviews, and purchase trials of the software. We will market the website with paid search-engine keywords, click-through advertising from related insurance industry and consumer sites (Consumer Reports, our affiliated insurance agents/companies, and so on). We are currently researching customer online behavior around seeking insurance and valuation information. The results of this research will guide our choice of online affiliations and spending.

6.2 Development Requirements

The ISL website will initially be modeled on the existing International Cost Research site established in Australia. We will work with our contracted branding and marketing consultants to further enhance the functionality and services of the website.

The maintenance of the site will initially be outsourced to our contracted branding and marketing resources. As the website rolls out future developments and enhancements, an internal technical resource may be required.