Industry-specific Software Business Plan

The company will be managed by the founding partner and two senior executives, whose individual areas of expertise cover all of the functional aspects of the business. Hugh Lloyd-Thomas will serve as the President and Chief Executive Officer of the Company, and will be responsible for the strategy development and marketing of ISL services and solutions. Mark Purowitz will be the Chief Operating Officer of the Company, in charge of internal operational areas as well as assisting in the marketing of ISL’s solutions and services. The Chief Information and Technical Officer of the Company will be Mark Metcalf, overseeing the information technology, web hosting and delivery systems of ISL.

These key positions will be supported by a full-time staff consisting of 3 employees, working in the areas of administrative and sales support, technical, and operations. Initially, part-time staff and independent contractors will be utilized to accomplish several operational functions, including branding and marketing development, accounting and taxation, legal, and Human Resources functions. As the organization grows and cost / benefit analyses justify, the aforementioned functions will be brought in-house.

7.1 Personnel Plan

New staff will be added as the company achieves predetermined revenue benchmarks. As reflected in the financials, the total number of staff positions will reach 9 by the end of year one, 10 by the end of year two, and we expect to have 12 staff members by the end of year three. Our recruitment strategies for identifying candidates and hiring individuals to fill these positions will be based on a combination of referrals and utilization of staffing consultants / recruiting agencies. When new hires are accomplished, subsequent orientation and training will be the responsibility of the HR & Operations Manager.

We recognize that human resources are an extremely important asset. Hence we will screen new applicants very carefully including in-person interviews and reference checks. We will review each employee’s performance regularly, and when possible promote from within. Our salaries and benefit packages will be competitive with those offered by other firms in our area.

Utilization of outside resources
To obtain specialized expertise the company will engage the services of outside contractors and freelancers. The following roles will initially be performed by outside contractors and/or outsourced vendors:

• Legal Services
• Accounting and Tax services
• Consumer and contents data gathering and research

Customer Service
We intend to prioritize customer service and make it a key component of our marketing programs. We believe that providing our customers with what they want, when and how they want it, is the key to repeat business and to word-of-mouth advertising. Not only will we train our employees to deliver excellent service, we will give them the flexibility to respond creatively to client requests. In addition, we will continually monitor our clients’ level of satisfaction with our service through surveys and other convenient feedback opportunities.

Business Development & Sales Force
We will employ 3 to 4 Sales Personnel, most charged with demonstrating our product to potential clients and closing sales with large insurers. One Sales officer will be in charge of direct-to-consumer selling for the IV and Documents Plus software.