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Dribbling Indoor Soccer

Executive Summary

Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area.  The population of Wingback County is 240,000 residents.  Dribbling Indoor Soccer has two professional-style, lighted fields, (73′ x 140′) featuring Field Turf®, for fast-action, fun soccer.  No matter what the weather conditions are, day or night, soccer players will find a safe, clean, and friendly atmosphere for soccer enjoyment.   

Several divisions for youth, men, women, and coed provide all players–from beginners to highly skilled–the right environment for recreational yet competitive soccer.  League play is continuous year round.  All league participants are required to become members of Dribbling Indoor Soccer.  The annual fee is $40.  Team registration per session is $700.  Each session has 10 games with championship awards being given to the first place team.   

In addition, skills clinics are available for beginning adults and those wishing to polish their skills.  The two fields can also be rented for practices, birthday parties, corporate events, preseason and post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized lacrosse and field hockey leagues and more.  A soccer store is on site to provide leading soccer brands to players, teams, leagues and schools.  The facility will also have a small cafe that will serve drinks, sandwiches, and pastry.   

Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult teams and 30 youth teams by the end of year one.   

Indoor soccer facility business plan, executive summary chart image

1.1 Objectives

The objectives for Dribbling Indoor Soccer are the following:

  • Build facility membership to more than 800.   
  • Register 30 adult and 25 youth teams by the end of first year of operation.   
  • Develop facility potential to be rented for special events.   

1.2 Mission

The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.   

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Company Summary

Les Klew has been a fixture of the county’s soccer community for the past twenty years.  Over the years he has coached hundreds of children.  Many of his first players now have children of their own.  Currently, he is the supervisor of soccer officials for Wingback County area.  His level of expertise in soccer has made him an important contributor to the development of the sport in Wingback County.  He has instant credibility with players and coaches.   

Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially women’s soccer.  Noh has coached numerous girls teams and has served as the chairperson of the Wingback County Soccer Association.   

The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so important to the growth and love of soccer in the county.   

Both will actively use their contacts to promote the facility to players and coaches.   

2.1 Company Ownership

Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew.  The business will maintain a sole proprietorship status for at least the first two years of operation.  The business projects that the Ouisterfield facility will be so popular that a second indoor operation will be established in the nearby city of Midfield.  At that time the business will reorganize to become an S Corporation.   

2.2 Start-up Summary

The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the setup of the soccer store.  The Les and Noh Klew will invest in the business, and, addition, the Klews will obtain a long-term loan.  Details of start-up expenses and funding and shown in the tables and chart below. 

Indoor soccer facility business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $80,000
Start-up Assets to Fund $80,000
Total Funding Required $160,000
Assets
Non-cash Assets from Start-up $50,000
Cash Requirements from Start-up $30,000
Additional Cash Raised $0
Cash Balance on Starting Date $30,000
Total Assets $80,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Klew, Les and Noh $60,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $60,000
Loss at Start-up (Start-up Expenses) ($80,000)
Total Capital ($20,000)
Total Capital and Liabilities $80,000
Total Funding $160,000
Start-up
Requirements
Start-up Expenses
Legal $1,000
Brochures $1,000
Insurance $3,000
Rent $5,000
Soccer Shop Setup $10,000
Field Installation $52,000
Cafe $8,000
Total Start-up Expenses $80,000
Start-up Assets
Cash Required $30,000
Start-up Inventory $5,000
Other Current Assets $5,000
Long-term Assets $40,000
Total Assets $80,000
Total Requirements $160,000

2.3 Company Locations and Facilities

Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield.  The 30,000 square foot facility is a former warehouse that will be converted into a playing facility.  The location is easily accessible to all city residents.  It is nearby Southtowne Park with is the largest and most popular city park.  This unique location is perfect.  In addition, the facility has ample off-street parking.

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Products and Services

Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a soccer shop.  The facility is also available to be rented out for special events.   

The following is the fee schedule:

  • Annual Facility Membership: $40
  • Team Registration per Session: $700
  • Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr
  • Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups

They are led by soccer skill instructors with “A” Level Coaching Certification.  The skill clinics are geared toward the novice who wants to improve their soccer skills.   

The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor.  The shop has the best selection of turf shoes available in the city.   

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Market Analysis Summary

Soccer is a popular sport in Wingback County.  Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league.  The number of players are growing dramatically.  There are two factors that are impacting the popularity of soccer.     

  • The first is the large number of children in the county under the age of 12.  There are approximately 30,000 children in the county under the age of 12.  The projection is that the percentage of children under the age of 12 will continue to grow for the next five years.  The most popular sport with this age group is soccer.   
  • The second factor is the growing number of young people between the ages of 24 – 35 that are participating in team sports.  Participation in coed softball has increased by 20% each year for the past three years.  The demand for fields has led to the county building four new playing fields this year.  Adult outdoor soccer league has grown by 50% over the past two years.  Currently, there are 24 adult league teams participating in the outdoor city soccer league.   

4.1 Market Segmentation

Dribbling Indoor soccer will focus on the following target customers:

  • Youths, ages 6-14 years of age.   
  • Adults, ages 24-35 years of age.   
Indoor soccer facility business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Youth 12% 40,000 44,800 50,176 56,197 62,941 12.00%
Adults 10% 30,000 33,000 36,300 39,930 43,923 10.00%
Total 11.16% 70,000 77,800 86,476 96,127 106,864 11.16%

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Strategy and Implementation Summary

Dribbling Indoor Soccer will aggressively pursue membership and team registration by discounting both the membership fee and the team fee.   

  • Membership Fee: Dribbling Indoor Soccer will offer a 25% discount on membership fees for the first six months.   
  • Team Fee: The team fee will be reduced by $100 if the team registers before the early sign-up deadline.   

In addition, we will sell the facility rental potential to local schools, churches, and civic organizations.   

5.1 Marketing Strategy

Marketing programs
The marketing strategy for Dribbling will differ throughout the year, depending upon demand for the facility.  During the winter, when the weather is bad, and most leagues play indoors we will have to do very few marketing or advertising campaigns.  During the summer however we must make sure that the center retains top of mind share with local recreational soccer players, and parents looking for activities for their children during school holidays.   

Marketing programs during the summer will consist of:

  • Discounts: e.g. rent for one hour, get the second hour free.   
  • Advertise in the sports section of the local paper.   
  • Post fliers at other sports and recreation facilities.   

Pricing
All league participants are required to become members of Dribbling Indoor Soccer.  The annual fee for individuals is $40.  Team registration per season is $700.   

Teams can also purchase clinics.  A 1/2 day clinic, that can include up to 15 people will cost $400.  Children’s clinics/camps will be priced at $80 for five half day sessions.   

The fields will be available for rent on an hourly basis to members.  Rental of a field will cost $55 per hour during the day and $65 per hour during the evenings and weekends.   

5.2 Sales Strategy

Dribbling Indoor Soccer will sell the indoor facility to the current outdoor soccer teams.  We will operate a booth at the city’s soccer fields on the weekends for the two months before Dribbling opens.  In addition, we will call the team captains and coaches directly and sell the quality and convenience of the facility.  Dribbling Indoor Soccer will offer membership rates for field rental to these teams to get them in the facility.  Spring is notorious for poor field conditions prior to the beginning of the soccer season.   

During the first two weekends in April, Dribbling Indoor Soccer will offer free indoor soccer clinics for children and adults.   

5.2.1 Sales Forecast

The following is the sales forecast for the next three years.  The clinics, cafe, and the soccer shop will have direct cost of sales.  The clinics will be hiring the coaches to lead the clinics.  The soccer shop’s direct cost will be the wholesale price of the shop’s inventory.   

Dribbling Indoor Soccer will make a strong push to expand league play in the summer.  The summer is usually softball and baseball season and only competitive soccer teams play during the summer months.  These competitive teams represent only 10% of young soccer players.  The outdoor adults soccer leagues also don’t operate during the summer months, leaving a large number of recreational soccer players with opportunity to play.   

The only slow period for sales will be in November and December.  Though league sessions end in mid-November, December has proven to be a poor month to begin a new league session.   

Indoor soccer facility business plan, strategy and implementation summary chart image

Indoor soccer facility business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Sales
Memberships $42,000 $65,000 $78,000
Leagues $185,000 $190,000 $210,000
Rentals $43,000 $55,000 $67,000
Clinics $38,000 $48,000 $58,000
Soccer Shop $49,000 $54,000 $59,000
Cafe $48,000 $54,000 $60,000
Total Sales $405,000 $466,000 $532,000
Direct Cost of Sales Year 1 Year 2 Year 3
Memberships $0 $0 $0
Leagues $0 $0 $0
Rentals $0 $0 $0
Clinics $20,500 $21,000 $24,000
Soccer Shop $18,500 $21,000 $23,000
Cafe $12,000 $14,000 $16,000
Subtotal Direct Cost of Sales $51,000 $56,000 $63,000

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Management Summary

Les and Noh Klew will manage the day-to-day operations of Dribbling Indoor Soccer.  Both Les and Noh are considered very people-oriented and excellent supervisors of staff.  They are familiar with every aspect of the sport and both are certified to serve as officials for indoor soccer games.   

Les has been instrumental in the popularity of soccer in Wingback County.  He was a founding member of the Wingback County Soccer Council.  At the time there was only a handful of people interested in sport.  Over the next five years of his leadership, the Council acquired a budget of $200,000, a staff of six and became the major catalyst for the city’s new outdoor soccer facility which will be hosting this year’s Region 2 regional competition.   

Noh was also an important influence in the development of soccer in Wingback County.  Noh served as the Council’s marketing and fundraising coordinator for six years.  She increased donations by 15% each year over that period of time.  She established the Council’s marketing campaign to increase youth and adult soccer teams in Wingback County.   

6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer are as follows:

  • Manager (Klew, Les);
  • Asst manager (Noh Klew);
  • Senior staff (2);
  • Staff (2);
  • Store staff person (1);
  • Cafe staff (2).

A janitorial service will be contracted to clean the facility.   

Clinic coaches will be hired, short term, as needed and paid out of clinic receipts.   

Personnel Plan
Year 1 Year 2 Year 3
Manager – Klew, Les $33,600 $36,000 $38,000
Asst. Manager – Noh Klew $33,600 $36,000 $38,000
Senior Staff $52,800 $55,000 $57,000
Staff Members $46,800 $48,000 $50,000
Soccer Store Staff Person $19,200 $21,000 $23,000
Cafe Staff $28,800 $31,000 $34,000
Total People 7 7 7
Total Payroll $214,800 $227,000 $240,000

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Financial Plan

The following is the financial plan for Dribbling Indoor Soccer.   

7.1 Break-even Analysis

The monthly break-even as shown below, is based upon forecasted sales, listed earlier in this plan, and all our anticipated monthly expenses.   

Indoor soccer facility business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $32,741
Assumptions:
Average Percent Variable Cost 13%
Estimated Monthly Fixed Cost $28,618

7.2 Projected Profit and Loss

The following table and charts will highlight projected profit and loss for the next three years.   

Indoor soccer facility business plan, financial plan chart image

Indoor soccer facility business plan, financial plan chart image

Indoor soccer facility business plan, financial plan chart image

Indoor soccer facility business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $405,000 $466,000 $532,000
Direct Cost of Sales $51,000 $56,000 $63,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $51,000 $56,000 $63,000
Gross Margin $354,000 $410,000 $469,000
Gross Margin % 87.41% 87.98% 88.16%
Expenses
Payroll $214,800 $227,000 $240,000
Sales and Marketing and Other Expenses $31,600 $33,600 $33,600
Depreciation $6,000 $6,000 $6,000
Leased Equipment $0 $0 $0
Utilities $4,800 $4,800 $4,800
Insurance $6,000 $6,000 $6,000
Rent $48,000 $48,000 $48,000
Payroll Taxes $32,220 $34,050 $36,000
Other $0 $0 $0
Total Operating Expenses $343,420 $359,450 $374,400
Profit Before Interest and Taxes $10,580 $50,550 $94,600
EBITDA $16,580 $56,550 $100,600
Interest Expense $10,000 $10,000 $10,000
Taxes Incurred $174 $12,165 $25,380
Net Profit $406 $28,385 $59,220
Net Profit/Sales 0.10% 6.09% 11.13%

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.   

Indoor soccer facility business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $405,000 $466,000 $532,000
Subtotal Cash from Operations $405,000 $466,000 $532,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $405,000 $466,000 $532,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $214,800 $227,000 $240,000
Bill Payments $166,660 $205,627 $225,659
Subtotal Spent on Operations $381,460 $432,627 $465,659
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $381,460 $432,627 $465,659
Net Cash Flow $23,540 $33,373 $66,341
Cash Balance $53,540 $86,914 $153,255

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.   

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $53,540 $86,914 $153,255
Inventory $5,225 $5,737 $6,454
Other Current Assets $5,000 $5,000 $5,000
Total Current Assets $63,765 $97,651 $164,709
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000
Accumulated Depreciation $6,000 $12,000 $18,000
Total Long-term Assets $34,000 $28,000 $22,000
Total Assets $97,765 $125,651 $186,709
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $17,359 $16,860 $18,698
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $17,359 $16,860 $18,698
Long-term Liabilities $100,000 $100,000 $100,000
Total Liabilities $117,359 $116,860 $118,698
Paid-in Capital $60,000 $60,000 $60,000
Retained Earnings ($80,000) ($79,594) ($51,209)
Earnings $406 $28,385 $59,220
Total Capital ($19,594) $8,791 $68,011
Total Liabilities and Capital $97,765 $125,651 $186,709
Net Worth ($19,594) $8,791 $68,011

7.5 Business Ratios

Business ratios for the years of this plan are shown below.  Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Sport and Recreation Club, are shown for comparison.   

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 15.06% 14.16% 2.76%
Percent of Total Assets
Inventory 5.34% 4.57% 3.46% 4.78%
Other Current Assets 5.11% 3.98% 2.68% 28.67%
Total Current Assets 65.22% 77.72% 88.22% 37.98%
Long-term Assets 34.78% 22.28% 11.78% 62.02%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 17.76% 13.42% 10.01% 16.07%
Long-term Liabilities 102.29% 79.59% 53.56% 26.99%
Total Liabilities 120.04% 93.00% 63.57% 43.06%
Net Worth -20.04% 7.00% 36.43% 56.94%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 87.41% 87.98% 88.16% 100.00%
Selling, General & Administrative Expenses 87.19% 81.62% 76.64% 73.13%
Advertising Expenses 1.48% 1.29% 1.13% 2.52%
Profit Before Interest and Taxes 2.61% 10.85% 17.78% 2.03%
Main Ratios
Current 3.67 5.79 8.81 1.43
Quick 3.37 5.45 8.46 0.97
Total Debt to Total Assets 120.04% 93.00% 63.57% 54.86%
Pre-tax Return on Net Worth -2.96% 461.27% 124.39% 3.12%
Pre-tax Return on Assets 0.59% 32.27% 45.31% 6.92%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 0.10% 6.09% 11.13% n.a
Return on Equity 0.00% 322.89% 87.07% n.a
Activity Ratios
Inventory Turnover 10.77 10.22 10.33 n.a
Accounts Payable Turnover 10.60 12.17 12.17 n.a
Payment Days 27 30 29 n.a
Total Asset Turnover 4.14 3.71 2.85 n.a
Debt Ratios
Debt to Net Worth 0.00 13.29 1.75 n.a
Current Liab. to Liab. 0.15 0.14 0.16 n.a
Liquidity Ratios
Net Working Capital $46,406 $80,791 $146,011 n.a
Interest Coverage 1.06 5.06 9.46 n.a
Additional Ratios
Assets to Sales 0.24 0.27 0.35 n.a
Current Debt/Total Assets 18% 13% 10% n.a
Acid Test 3.37 5.45 8.46 n.a
Sales/Net Worth 0.00 53.01 7.82 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Memberships 0% $3,000 $6,000 $7,000 $3,000 $3,000 $3,000 $3,000 $3,000 $1,000 $3,000 $3,000 $4,000
Leagues 0% $8,000 $11,000 $15,000 $19,000 $19,000 $21,000 $21,000 $3,000 $6,000 $21,000 $21,000 $20,000
Rentals 0% $3,000 $3,000 $3,000 $3,000 $3,000 $4,000 $5,000 $5,000 $2,000 $4,000 $4,000 $4,000
Clinics 0% $0 $3,000 $3,000 $3,000 $3,000 $4,000 $4,000 $4,000 $2,000 $4,000 $4,000 $4,000
Soccer Shop 0% $3,000 $4,000 $4,000 $4,000 $4,000 $5,000 $4,000 $4,000 $5,000 $4,000 $4,000 $4,000
Cafe 0% $0 $4,000 $5,000 $5,000 $5,000 $5,000 $5,000 $3,000 $1,000 $5,000 $5,000 $5,000
Total Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Memberships $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leagues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rentals $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Clinics $1,500 $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $1,000 $2,000 $2,000 $2,000
Soccer Shop $1,000 $1,500 $1,500 $1,500 $1,500 $2,000 $1,500 $1,500 $2,000 $1,500 $1,500 $1,500
Cafe $0 $1,000 $1,250 $1,250 $1,250 $1,250 $1,250 $750 $250 $1,250 $1,250 $1,250
Subtotal Direct Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Manager – Klew, Les 0% $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Asst. Manager – Noh Klew 0% $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Senior Staff 0% $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400
Staff Members 0% $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900
Soccer Store Staff Person 0% $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600
Cafe Staff 0% $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
Total People 7 7 7 7 7 7 7 7 7 7 7 7
Total Payroll $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Direct Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Gross Margin $14,500 $27,000 $32,750 $32,750 $32,750 $36,750 $37,250 $17,750 $13,750 $36,250 $36,250 $36,250
Gross Margin % 85.29% 87.10% 88.51% 88.51% 88.51% 87.50% 88.69% 80.68% 80.88% 88.41% 88.41% 88.41%
Expenses
Payroll $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900
Sales and Marketing and Other Expenses $800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Depreciation $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Insurance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Payroll Taxes 15% $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $26,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785
Profit Before Interest and Taxes ($12,285) ($1,785) $3,965 $3,965 $3,965 $7,965 $8,465 ($11,035) ($15,035) $7,465 $7,465 $7,465
EBITDA ($11,785) ($1,285) $4,465 $4,465 $4,465 $8,465 $8,965 ($10,535) ($14,535) $7,965 $7,965 $7,965
Interest Expense $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
Taxes Incurred ($3,936) ($786) $939 $939 $939 $2,140 $2,290 ($3,561) ($4,761) $1,990 $1,990 $1,990
Net Profit ($9,183) ($1,833) $2,192 $2,192 $2,192 $4,992 $5,342 ($8,308) ($11,108) $4,642 $4,642 $4,642
Net Profit/Sales -54.02% -5.91% 5.92% 5.92% 5.92% 11.89% 12.72% -37.76% -65.34% 11.32% 11.32% 11.32%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Subtotal Cash from Operations $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900
Bill Payments $209 $6,584 $15,378 $16,674 $16,408 $16,518 $19,641 $17,496 $11,266 $8,975 $19,553 $17,958
Subtotal Spent on Operations $18,109 $24,485 $33,278 $34,574 $34,308 $34,418 $37,541 $35,396 $29,166 $26,875 $37,453 $35,858
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $18,109 $24,485 $33,278 $34,574 $34,308 $34,418 $37,541 $35,396 $29,166 $26,875 $37,453 $35,858
Net Cash Flow ($1,109) $6,516 $3,722 $2,426 $2,692 $7,582 $4,459 ($13,396) ($12,166) $14,126 $3,547 $5,142
Cash Balance $28,891 $35,406 $39,128 $41,555 $44,247 $51,829 $56,288 $42,892 $30,725 $44,851 $48,398 $53,540
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $30,000 $28,891 $35,406 $39,128 $41,555 $44,247 $51,829 $56,288 $42,892 $30,725 $44,851 $48,398 $53,540
Inventory $5,000 $3,500 $4,400 $4,675 $4,675 $4,675 $5,775 $5,225 $4,675 $3,575 $5,225 $5,225 $5,225
Other Current Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Current Assets $40,000 $37,391 $44,806 $48,803 $51,230 $53,922 $62,604 $66,513 $52,567 $39,300 $55,076 $58,623 $63,765
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Accumulated Depreciation $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 $5,500 $6,000
Total Long-term Assets $40,000 $39,500 $39,000 $38,500 $38,000 $37,500 $37,000 $36,500 $36,000 $35,500 $35,000 $34,500 $34,000
Total Assets $80,000 $76,891 $83,806 $87,303 $89,230 $91,422 $99,604 $103,013 $88,567 $74,800 $90,076 $93,123 $97,765
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $6,073 $14,822 $16,127 $15,861 $15,861 $19,051 $17,118 $10,979 $8,321 $18,954 $17,359 $17,359
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $6,073 $14,822 $16,127 $15,861 $15,861 $19,051 $17,118 $10,979 $8,321 $18,954 $17,359 $17,359
Long-term Liabilities $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Total Liabilities $100,000 $106,073 $114,822 $116,127 $115,861 $115,861 $119,051 $117,118 $110,979 $108,321 $118,954 $117,359 $117,359
Paid-in Capital $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
Retained Earnings ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000)
Earnings $0 ($9,183) ($11,016) ($8,824) ($6,631) ($4,439) $553 $5,895 ($2,413) ($13,521) ($8,878) ($4,236) $406
Total Capital ($20,000) ($29,183) ($31,016) ($28,824) ($26,631) ($24,439) ($19,447) ($14,105) ($22,413) ($33,521) ($28,878) ($24,236) ($19,594)
Total Liabilities and Capital $80,000 $76,891 $83,806 $87,303 $89,230 $91,422 $99,604 $103,013 $88,567 $74,800 $90,076 $93,123 $97,765
Net Worth ($20,000) ($29,183) ($31,016) ($28,823) ($26,631) ($24,439) ($19,447) ($14,105) ($22,413) ($33,520) ($28,878) ($24,236) ($19,594)

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