Independent Video Store Business Plan

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ICF will provide Eugene will an alternative movie rental store, a service that is not yet offered in Eugene.  The current offerings of typical rental stores are based on popular, commercial releases.  There is a market for alternative releases, evidenced by the popularity of the Bijou Arts Cinema which shows this exact genre of movies in a first run movie theatre format.  In essence, ICF will be the home extension of the Bijou. 

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