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Film & Television icon Independent Video Store Business Plan

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Independent Choice Flicks

Company Summary

ICF will be based in Eugene Ore.  It will offer Eugene an alternative to the traditional large franchise, commercial movie rental stores.  ICF’s selections will be made up of non-commercial releases, independent films, foreign films, and films that are present at the international film festivals, including the Sundance Film Festival. 

ICF will offer a wide range of business hours and exceptional customer service.  ICF will generally be willing to special order a movie for a customer if the movie falls within a genre of films that ICF currently stocks. The business will be located in a high traffic area in Eugene and will have a total of five employees by the end of year one. ICF is forecasted to reach profitability by month nine and will have $32,000 in profit by year three.

2.1 Company Ownership

ICF will be a sole proprietorship owned by Janet Sinemma.

2.2 Start-up Summary

ICF will have the following start-up costs, of which everything that is a long-term asset (any asset that will be used for more than one year) will be depreciated using the straight-line method.

  • Legal fees: used for business formation and generation and review of contracts.
  • Advertising costs: costs attributed to advertisements placed in the Register Guard, Eugene Weekly, and Bijou Arts Cinema.
  • Display shelves (purchased used).
  • Cash register, with bar code printer, scanner, and software for tracking inventory.
  • Cases for the video cassettes.
  • Computer for the back office including a printer, CD-RW, and Internet connection.
  • Furniture for the back office.
  • Phone lines (2).
  • Fax machine and copier.
  • Movies (these are listed under long-term assets).
Independent video store business plan, company summary chart image

Start-up Expenses
Legal $300
Stationery etc. $200
Rent $0
Other $0
Total Start-up Expenses $500
Start-up Assets
Cash Required $28,800
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $15,700
Total Assets $44,500
Total Requirements $45,000
Start-up Funding
Start-up Expenses to Fund $500
Start-up Assets to Fund $44,500
Total Funding Required $45,000
Non-cash Assets from Start-up $15,700
Cash Requirements from Start-up $28,800
Additional Cash Raised $0
Cash Balance on Starting Date $28,800
Total Assets $44,500
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Janet $45,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $45,000
Loss at Start-up (Start-up Expenses) ($500)
Total Capital $44,500
Total Capital and Liabilities $44,500
Total Funding $45,000