Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Download for free

Specialty Food & Beverage Shop icon Ice Cream Shop Business Plan

Start your plan

CoolScoops Ice Cream

Executive Summary

CoolScoops Ice Cream is an artisanal ice cream shop dedicated to enriching the community with unique, high-quality ice cream flavors made from locally sourced ingredients. Our shop serves as a vibrant gathering place for friends and families, promoting a sense of community through delicious treats, local art, and collaborative events.

Company Purpose / Mission Statement

To provide a memorable ice cream experience by offering an array of artisanal flavors, fostering community connections, and supporting local suppliers, all within a welcoming and dynamic atmosphere.

Problem We Solve

The saturation of the ice cream market with mass-produced flavors leaves consumers yearning for novel, quality options and a more engaging, personalized ice cream experience.

Our Solution

CoolScoops differentiates itself with a diverse menu of handmade, artisanal ice cream, including options for vegan and gluten-free diets. We prioritize local ingredients, enhancing both taste and community economic health. Our store is a hub for local events, art showcases, and collaborations, creating a strong community bond.

Target Market

We cater to a wide audience, including families, young adults, and health-conscious individuals seeking premium, artisanal ice cream. Our inclusive menu ensures there’s something for everyone, making CoolScoops a destination for diverse tastes.


The team is led by an Owner/Operator with a passion for ice cream and community engagement, supported by a Store Manager who ensures operational excellence, and a Marketing Coordinator who drives brand awareness and customer loyalty.

Financial Summary

CoolScoops aims for steady growth, with year-on-year revenue increases from $200,000 in Year 1 to $320,000 by Year 3, and profits growing from $20,000 to $100,000 in the same period.

Funding Needed

An initial investment of $150,000 is needed to secure and renovate our shop location, purchase initial inventory and equipment, and fund early marketing efforts to build brand presence.

Products & Services

Problem Worth Solving

The community’s craving for unique, artisanal ice cream experiences, supported by local economies and integrated into communal activities.

Our Solution

A rotating selection of artisanal ice creams, including diet-specific options, leveraging local, high-quality ingredients, and serving as a catalyst for community events and collaborations.

Target Market

Market Size & Segments

Our primary audience spans across age groups with a special focus on artisanal product enthusiasts and those engaged in community activities.


Current Alternatives

  • National ice cream franchises
  • Local dessert parlors
  • Supermarket offerings

Our Advantages

CoolScoops stands out through its commitment to local sourcing, artisanal quality, and active community participation, creating a unique space that transcends traditional ice cream shops.

Marketing & Sales

Market Positioning

As a premium artisanal ice cream shop, CoolScoops is positioned as the go-to destination for unique flavors and community engagement, distinguishing us from conventional options.

Unique Value Proposition

Our unique approach combines exceptional, locally sourced ice cream with a strong commitment to community building, setting us apart in the marketplace.


Location & Facilities

Our flagship location is designed to be an inviting space that encourages community interaction, equipped with state-of-the-art ice cream making facilities.


We embrace modern technology for efficient operations, including an online ordering system for pickup and local delivery, and a dynamic social media presence for engagement and promotion.

Milestones and Metrics


  • Launch in Summer 2024
  • Introduce seasonal flavors in Fall 2024
  • Start online ordering in Winter 2024
  • Sponsor our first community event in Spring 2025
  • Open a second location by Summer 2026

Company Overview and Team

Organizational Structure

CoolScoops is led by a dedicated team focused on delivering high-quality products and fostering community connections, with clear roles aligned with our mission.

Financial Plan and Forecast

Projected Profit and Loss


Year 1: $200,000

Year 2: $260,000

Year 3: $320,000


Year 1: $180,000

Year 2: $200,000

Year 3: $220,000


Year 1: $20,000

Year 2: $60,000

Year 3: $100,000


Additional details, including flavor menus, supplier partnerships, and community event plans.