Hamlin and Park Design
Strategy and Implementation Summary
Hamlin and Park will focus on the interior design needs in the southwest section of the city. Our target customers will be the affluent residents of southwest Claremont.
5.1 Sales Strategy
The following is the sales strategy Hamlin and Park Design will employ on the three target customer groups:
- New Home Construction/Remodeling Projects: Courtney Hamlin already has a strong professional relationship with the dominant builders/remodelers in southwest Claremont. She will meet with them directly and pitch the consulting services of Hamlin and Park Design.
- Interior Design of Existing Home: Visibility with the customer base is the most important marketing activity Hamlin and Park Design will follow. Southwest Claremont has five homeowner associations that meet regularly. In the past both Courtney and Katherine have made presentations on interior design issues. They will continue this service to the community to raise the visibility of Hamlin and Park Design.
5.1.1 Sales Forecast
The following table and chart will forecast sales for the next three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Remodeling Projects | $87,672 | $96,685 | $108,200 |
| New Home Construction | $41,000 | $45,280 | $47,300 |
| Interior Design of Existing Home | $90,739 | $97,800 | $105,000 |
| Total Sales | $219,411 | $239,765 | $260,500 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Remodeling Projects | $8,634 | $9,500 | $10,000 |
| New Home Construction | $5,500 | $6,300 | $7,000 |
| Interior Design of Existing Home | $9,091 | $10,000 | $10,000 |
| Subtotal Direct Cost of Sales | $23,225 | $25,800 | $27,000 |
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