Wheatland Health Services
Execution
Marketing & Sales
Marketing Plan
Marketing our service-oriented business requires establishing a reputation for expertise and excellence. It starts with our known contacts who are in positions to recommend us and make referrals to us, and continues with long-term efforts to develop recognition among other professionals within the health care and social service fields.
We will develop and maintain a database of our contacts in the field. Ms. Walker is already well-known to physicians, other nurses and hospital facilities in our market area, and will work to maintain those relationships throughout our start-up process. Ms. Patzer will make initial contacts in the community as she establishes the business entity and provider status with Medicare, Medicaid, private insurance companies and local attorneys. She will then join Ms. Walker in an effort to introduce Wheatland Health Services to area professionals who are potential referral sources. Our communications will be professional, as will our marketing tools such as brochures, business cards, and advertisements.
Sales Plan
Sales in our business means quality patient service and utmost satisfaction from referring physicians and health care facilities. It is perpetual business. One doesn’t sell home health care and personal injury case management; rather one sells excellent care, availability, and effective interpersonal relationships.
In a service industry, growth can mean loss of quality control, which in turn leads to client dissatisfaction. The services we provide should always reflect the mission and oversight of management. We want our clients to know that the quality of service they receive will be excellent, regardless of the individual service provider performing the service.
We will therefore avoid the temptation to broaden the scope of our services too quickly. Rather, we will focus our immediate attentions on making the services we offer of the highest possible quality. Only when those services are well-established and grounded in excellence will we consider expanding our service base.
Milestones & Metrics
Milestones Table
| Milestone | Due Date | |
|---|---|---|
|
Site Survey
|
Mar 06, 2020 | |
|
Develop/Finalize all forms, procedures, employment contracts
|
Apr 10, 2020 | |
|
Attorney Draws up LLC
|
July 11, 2020 | |
|
Verify Budget
|
Aug 01, 2020 | |
|
Tax Advise for Tax ID
|
Sept 01, 2020 | |
|
Identify Office Location
|
Sept 12, 2020 | |
|
Insurance Application
|
Oct 03, 2020 | |
|
Apply for Bank Loans
|
Nov 01, 2020 | |
|
Apply for bank loan
|
Nov 21, 2020 | |
|
Finalize lease
|
Nov 29, 2020 | |
|
Move In to offices
|
Jan 09, 2021 | |
|
Apply for all Provider Numbers
|
Apr 24, 2021 | |
|
Hold First All Staff Meeting
|
June 05, 2021 |
Key Metrics
Our key metrics are:
- 125 Home Health Care patients served by the end of first year.
- 12 Personal Injury Case Management Clients served by the end of first year.
- Respectable gross sales by the end of first year.
- 80% of Customer Satisfaction Surveys returned indicating satisfaction with services.
- # of facebook page views and website links
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