Web Plan Summary
Kona-Q will have a Web presence with a simple, user-friendly website. The website will be used for menu information, contact and location information, as well as background for the story of Kona-Q.
Currently, Kona-Q has no plans to offer online menu ordering. Kona-Q will reconsider this decision at a later date if it appears that customer demand requests this feature.
6.1 Website Marketing Strategy
The website will rely on two methods of marketing as a means for developing awareness of the site and increasing the number of visitors.
- Search engine submission: The website will be submitted to various search engines.
- Printed material: Kona-Q will reference the website address on all printed material that is passed out including menus, business cards, and advertising media.
6.2 Development Requirements
Kona-Q has identified a skilled Web designer to design and develop the website. This programmer has impressive credentials from the State of Oregon Web development department. Kona-Q has negotiated a below market bid for the website.