Healthy Restaurant Business Plan

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Kona-Q

Web Plan Summary

Kona-Q will have a Web presence with a simple, user-friendly website. The website will be used for menu information, contact and location information, as well as background for the story of Kona-Q.

Currently, Kona-Q has no plans to offer online menu ordering. Kona-Q will reconsider this decision at a later date if it appears that customer demand requests this feature.

6.1 Website Marketing Strategy

The website will rely on two methods of marketing as a means for developing awareness of the site and increasing the number of visitors.

  • Search engine submission: The website will be submitted to various search engines.
  • Printed material: Kona-Q will reference the website address on all printed material that is passed out including menus, business cards, and advertising media.

6.2 Development Requirements

Kona-Q has identified a skilled Web designer to design and develop the website. This programmer has impressive credentials from the State of Oregon Web development department. Kona-Q has negotiated a below market bid for the website.

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