Market Analysis Summary
Downtown Monroe has emerged from the recent recession to regain its position as the heart of the city. The growth has been fueled by the increased employment in the city's high-technology companies. This has attracted a type of professional that is the target customer for Laser Dreams: professional women, ages 21-45.
Another target group are professional men who want excess hair removed. Joe and Allison are aware that these men may be uncomfortable visiting the facility so a side entrance has been setup with a small waiting room to accommodate any customer who wants privacy.
4.1 Market Segmentation
Laser Dreams will focus on two customer groups:
- Urban professional women, ages 21-45;
- Urban professional men, ages 21-35.