Trend Setters Hair Studio

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Hair and Beauty Salon Business Plan

Strategy and Implementation Summary

Skill at what we do, good customer service, and creating a pleasant environment for our customers will be important to implementing our business plan.

4.1 Competitive Edge

Trend Setters wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come from such a salon, Curley has realized, from talking with her clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another. Although the focus of Trend Setters is hair services, we do wish to offer our clients the convenience of these other services in one location.

There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called "Day Spas." We wish to offer a middle ground for those clients who can't quite afford those high-end luxury salons.

Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying area area.

4.2 Marketing Strategy

Our marketing strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients.

No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the trip.

4.3 Sales Forecast

The following table and charts show our projected sales. We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.

Note that we list no direct cost of sales here for services, only for products, since our service costs are more accurately tracked as regular monthly expenses for supplies in the Profit and Loss table.

Sales Forecast
Year 1 Year 2 Year 3
Owner $49,600 $57,040 $65,696
Stylist #1 $49,600 $57,040 $65,596
Barber #1 $16,800 $19,320 $22,218
Stylist #2 $22,800 $25,622 $29,465
Stylist #3 $0 $22,000 $24,000
Nails and massage $18,000 $20,000 $22,000
Product sales $9,600 $10,000 $11,000
Total Sales $166,400 $211,022 $239,975
Direct Cost of Sales Year 1 Year 2 Year 3
Product Costs $4,320 $4,300 $4,400
Other $0 $0 $0
Subtotal Direct Cost of Sales $4,320 $4,300 $4,400

4.4 Milestones

Sample Milestones topic text.

The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned.

Milestone Start Date End Date Budget Manager Department
Sample Milestones 1/4/2008 1/4/2008 $0 ABC Department
Finish Business Plan 8/20/2010 9/19/2010 $100 Dude Boss
Acquire Financing 8/30/2010 10/19/2010 $200 Dudette Legumers
Ah HA! Event 9/9/2010 9/14/2010 $60 Marianne Bosses
Ah Merde Alors! Event 10/9/2010 10/14/2010 $250 Marionette Bouc émissaire
Grande Opening 10/19/2010 10/24/2010 $500 Gloworm Nobs
Marketing Program Starts 9/19/2010 10/14/2010 $1,000 Glower Marketeers
Plan vs. Actual Review 2/14/2011 2/21/2011 $0 Galore Alles
First Break-even Month 6/18/2011 7/18/2011 $0 Bouys Salers
Hire Employees 5/17/2011 6/16/2011 $150 Gulls HRM
Upgrade Business Plan Pro 8/5/2011 8/7/2011 $100 Brass Bossies
Totals $2,360

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