Laser Dreams
Strategy and Implementation Summary
Laser Dreams will market through the numerous downtown fitness clubs, beauty salons, tanning salons and boutiques. Laser Dreams will offer the first treatment free.
5.1 Competitive Edge
The competitive advantage of Laser Dreams is location. Once we get them in, our advantage is the customer-focused environment we create. We know that each customer is a potential lead to another ten customers.
5.2 Sales Forecast
Laser Dreams anticipates that sales will be slow for the first and second month of operation, due to our “first treatment free” promotion. After that point, sales will increase as satisfied customers refer their friends. The following is the sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Hair Removal | $125,000 | $170,000 | $215,000 |
| Products | $10,300 | $20,000 | $30,000 |
| Total Sales | $135,300 | $190,000 | $245,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Hair Removal | $0 | $0 | $0 |
| Products | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $0 | $0 | $0 |
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