Trend Setters Hair Studio
Marketing & Sales
We anticipate regular steady social media presence, in Facebook and Twitter. Our experience has shown that social media is the best advertising for this type of business. We will, however, run specials occasionally. We will also ask clients for social media referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred.
We expect income to increase steadily over the next three years, as the reputation of the salon, its stylists and services become apparent to the general public. Second year revenues also anticipate the addition of one new stylist.
Locations & Facilities
The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown. It is a high profile area, with easy access from all parts of town.
Milestones & Metrics
|Sept 14, 2018|
|Sept 24, 2018|
Marketing Program Starts
|Oct 01, 2018|
|Nov 12, 2018|
Plan vs. Actual Review
|Nov 30, 2018|
The key metrics that will make this business a success is:
- Average revenue per client per month.
- Average breakdown revenue from previous clients vs. revenue from new clients. We’ll develop specific standards as we go, so first we track. This will show us repeat business and new leads from word of mouth.
- New clients from word of mouth. We’re going to have the discipline to ask new clients how they heard about us. As we develop the business we’ll track this metric and see how the different people compare.
- Facebook likes and Twitter follows. We’ll develop standards as we develop the business. We need experience to see how this works.