Market Analysis Summary
The research enterprise at State University, University of AnyState, AnyState Health Sciences University and AnyCity State University is remarkably broad, deep and diverse, spanning activities in twenty-two academic colleges and more than 40 multidisciplinary programs, centers, programs, and institutes.
ASTI will first focus on creating the information base necessary to satisfy high-technology corporations that are currently prospecting for new technologies. These are mostly larger companies, but also include medium- to small-sized companies.
Our most important group of potential customers are the researchers in these companies. They do not want to waste their time or resources looking for a needle in a haystack. It is critical that they find ASTI an excellent tool in quickly identifying technologies and researchers that will lead to profitable products.
ASTI will provide a two-tier service that will correspond to a company's membership in ASTI's Technology Development Council. There will be both a full and associate membership option in the Technology Development Council. We anticipate that larger companies will select the full membership option because it will offer additional research services. An associate membership is tailored for the medium- to small-sized companies whose contacts will be less frequent.
4.1 Market Segmentation
Larger Companies: It is critical to create major stakeholders in the development of a better delivery system for technology transfer. Currently, there are several large companies that have an ongoing relationship with researchers on the four major campuses. Recruiting these companies as full members of the Technology Development Council is an important first step in improving corporate interest in high-tech members in State. These companies will be responsive to ASTI's ability to ferret out the research and researchers that they are interested in reviewing. ASTI will also facilitate any cross-disciplinary linkages that will lead to the pursuit of research that these companies are interested in. Involvement in the growth of ASTI will attract companies of simular size and stature.
Medium to Small Companies: These companies are critical to the growth of ASTI because they represent the state's developing high-tech industries. Their focus in not only on a specific technology that is being developed at one of the member campuses but also on the graduate students that are working on the research. As associate members of the Technology Development Council, these companies will gain greater access to all the research opportunities that will meet their technology and staff needs.
4.2 Target Market Segment Strategy
As indicated by the previous table, we must first focus on all companies that have current relationships with researchers on the member campuses.
4.3 Service Providers Analysis
The private sector's access to researchers at the member campuses range from excellent in selected disciplines, to completely chaotic and frustrating in most others areas.
ASTI's goal is to assure access to all critical research through a streamlined process that leaves the company both satisfied with the results as well as the time invested in the search.