Gourmet Food Store Business Plan

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Sarrica's Market

Web Plan Summary

Sarrica’s Market’s website is intended to be an enjoyable virtual shopping experience for our customers. Our website will be simple, elegant, and well designed.  It is important that our website is kept current and provides a format in which customers can easily preview gift baskets and other groceries.

6.1 Website Marketing Strategy

Sarrica’s Market website will grow in popularity as we inform our customers about it.  We will let customers know about our gift basket service and online shopping options when ever it seems appropriate. We will display our web address in the store and print our it on our promotional materials, including advertisements, bags, and mugs.

6.2 Development Requirements

We will hire a company to design our initial web site and will require access to the template so that our staff can make additions or changes to it at will.

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