Greek Golf Training Center
Web Plan Summary
The Greek Golf Training Centers’ website will be the virtual business card and portfolio for the company, as well as its online “home.”
It will showcase the Internet background of Greek Golf Training Centers products and services, as well as the portfolio of all the current activities.
The Greek Golf Training Centers’ website needs to be a simple, yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design. A site that is too flashy, or tries to use too much of the latest Shockwave or Flash technology can be over done, and cause potential clients’ dissatisfaction. A golfers forum can also be accommodated in future.
The key to the website strategy will be combining a very well designed front end, with a back end capable of recording leads and proposal requests.
6.1 Website Marketing Strategy
More and more people have the desire to learn golf, but have less and less time for practice. In addition there is not any widely available information about golf needs. As an innovative training center we will have to address this problem. Formerly we used computers just to write reports and notes. Now we use as much of the Internet’s power and features as we can in order to promote golf efficiently in Greece and get people involved.
Our website network has four main strategies:
- A resource site devoted to brochures, activities, reviews and useful tips.
- A sales/rental site where customers can plan and book golf equipment or related training aids.
- A golfers forum that can be our future golf team supporting tool.
- Further information about golf studies at a professional level.
6.2 Development Requirements
The Greek Golf Training Centers website will be initially developed with few technical resources. A simple hosting provider, Hellas On-Line services, will host the site and provide the technical back end.
Greek Golf Training Centers will work with a contracted user interface designer to develop the simple, classy, Internet site. The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics.
The maintenance of the site will be done by the Greek Golf Training Centers’ staff themselves. Greek Golf Training Centers can also look into pre-packaged solutions through Hellas On-Line hosting or equivalent.