Golf Course Business Plan

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Willow Park Golf Course

Executive Summary

The Willow Park Golf Course is located a half mile from Willow Lake Village, a new vacation retirement complex. Located in the expanding Crest Canyon area, this 18-hole facility offers a challenging layout and beautiful views. The property includes a Pro Shop, driving range, cart barn, maintenance buildings, and a pavilion that seats up to 50. The free shuttle service that serves all the area’s retirement complexes makes the course extremely accessible. Willow Park Golf Course also will have an on-site snack bar.

Each year, over 200,000 retirees visit the Crest Canyon area. On average, these visitors spend over $250 million, annually, for lodging, food, and recreational activities at Crest Canyon area.

Marty Snyderman, Palmer St. Andrews and Luke Roth, co-owners of the Willow Park Golf Course, have signed a 10 year lease with Claremont Properties for $250,000 annually.

1.1 Objectives

The objectives of the Willow Park Golf Course for the first three years of operation include:

  • Revitalize the old course and attract a loyal local clientele.
  • Use strategic alliances and players’ word-of-mouth recommendations to make Willow Park a destination course for vacationers, and avid players who are willing to travel to golf.
  • Exceeding customer’s expectations.
  • Assembling an experienced and effective staff.

1.2 Mission

The mission of Willow Park Golf Course is to become a popular course with visitors to, and residents of, the Crest Canyon area.

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