Global Marketing Business Plan

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West Pacific Marketing

Company Summary

The founders of West Pacific Marketing Consultants are former marketers of large multinational engineering, procurement, and construction contracting services and, at the same time, are experienced market researchers in global markets. They founded West Pacific Global Trading Portal (, the parent company of West Pacific Marketing Consultants, to formalize the integrated B2B, B2C, and consumer-to-consumer services they offer.

The parent company was founded by Jaka J. Legawa and his business partners from Chicago, Kansas City, and Singapore. This company was originally installed in a home office and moved into its new office space in January, last year. The subsidiary company, West Pacific Marketing Consultants, was founded in April, last year by these same investors.

2.1 Company Ownership

West Pacific Marketing Consultants was created as an Indonesian “Perseroan Terbatas” (PT) corporation based in Jakarta, namely “PT. Portal Bisnis Pasifik Barat,” owned by its principal investors and principal operators. It was created in April, last year

2.2 Company History

Between April and December of the previous year, West Pacific Marketing Consultants achieved excellent performance ratings. The sales revenue of $1.9 million, with a gross margin of $1.6 million, was 15% higher than the projected sales for that year.

From its recent growth until the time of this writing, West Pacific Marketing Consultants has costs and cash flow under control.

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Past Performance
1998 1999 2000
Sales $0 $0 $1,895,000
Gross Margin $0 $0 $1,516,000
Gross Margin % 0.00% 0.00% 80.00%
Operating Expenses $0 $0 $84,400
Collection Period (days) 0 0 0
Balance Sheet
1998 1999 2000
Current Assets
Cash $0 $0 $656,086
Accounts Receivable $0 $0 $118,438
Other Current Assets $0 $0 $0
Total Current Assets $0 $0 $774,524
Long-term Assets
Long-term Assets $0 $0 $126,588
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $126,588
Total Assets $0 $0 $901,112
Current Liabilities
Accounts Payable $0 $0 $5,000
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $0
Total Current Liabilities $0 $0 $5,000
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $5,000
Paid-in Capital $0 $0 $37,800
Retained Earnings $0 $0 $12,762
Earnings $0 $0 $845,550
Total Capital $0 $0 $896,112
Total Capital and Liabilities $0 $0 $901,112
Other Inputs
Payment Days 0 0 30
Sales on Credit $0 $0 $0
Receivables Turnover 0.00 0.00 0.00

2.3 Company Locations and Facilities

The office is located in one of the strategic locations in the heart of the Indonesian business area, at Komplek Pertanian, in Jakarta.

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