Web Plan Summary
Yeti is currently working on the production of a website. The website will act as an abbreviated catalog of some of the items the company sells. It would be far too difficult to have every product on the site.
6.1 Website Marketing Strategy
Yeti will rely on two sources for the marketing of the website. The first source is the printing of the Web address on all of Yeti's correspondence and advertising. The second source will be the submission of the site to popular search engines. This will be advantageous for Internet users who may search on "gifts + Cleveland Heights" and Yeti's website will pop up as a result.
6.2 Development Requirements
Yeti will contract with a computer science student to help develop the website.