Mike's Trucking Service
The USA has grown to be prosperous with many huge cities over miles of land. The cities need food and supplies. Long-haul trucks are the fastest and most efficient way to get people food before it spoils and other supplies that people need.
Mike’s Trucking Service is a Dallas, TX-based trucking company that aims to be one of the largest trucking companies in the USA. Mike’s is initially focusing on the food industry with plans to diversify with new industries served. Mike’s has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country.
Mike’s will employ three distinct marketing efforts to raise awareness about the company and generate new customers. The first strategy is the use of promotions. This will focus on press releases and advertising using various different media. The second effort will be the use of incentives. The incentives will be offered to existing customers. The last effort will be social media to reach new and existing customers.
Mike’s Trucking Service is a customer-centric organization looking to become one of the premier trucking companies in the USA. Profitability is forecasted to occur at month three. Mike’s has conservatively projected sales of $100,000 for year one and $400,000 for year three.
Although there are major players in each of the commercial carrier market segments, the market remains highly fragmented. According to a Google search of Dallas trucking, there are numerous companies providing different kinds of the trucking services. Major competitors for Mike’s Trucking are those companies who have comparable truck fleets and are also targeting the food industry.
Market research shows that customers in the food industry are price sensitive, and they value on-time deliveries, special handling capabilities, and less-than-truckload orders. Customer referrals and carrier’s reputation are believed to strongly influence the buying decision.
Mike’s Trucking enables someone to lease a truck, of any size, for any project that needs hauling. We will provide this service to the whole of the Dallas area, and hope to expand from this base area within the first five years of operation.
The company is raising $165,000 for the purpose of financing equipment purchases to meet a growing demand for its services. The company management has reason to believe that an increased truck fleet will assist the company in its effort to widen its market offering and increase sales.
Financial Highlights by Year
We will be raising $165,000. There will be $105,000 invested in cash for operations and $40,000 in equipment.