Garden Products Recycling Business Plan

Hair Recycling Technologies will be the market leader as the first company of its type to collect, sanitize, and recycle human hair to be used as a plant food, a soil enhancer, and as an animal and pet deterrent. HRT realizes that consumers today are more conscious of recycling and of their environment. Because of this trend, consumers are moving away from traditional chemical based plant products to more natural organic plant materials.

3.1 Product Description

Hair is readily available at extremely low collection costs as the average major metropolitan area throws away approximately five tons monthly. A certain barbershop owner in Austin, TX illustrates: In one shop open five days per week, eight hours per day, employing three barbers, with 10 minutes waiting time between customers, the yield at 250 haircuts per week is approximately 2.5 lbs. per week or approximately 11 pounds per month (approximately 1,083 people).

In large metropolitan areas, if one half of the population receives a haircut each month, then one million people produce 10,000 lbs. of hair per month. One pound of hair per 100 lbs. of soil effectively feeds and maintains 33 potted plants equal to the size of a three feet tomato plant. Thus, 10,000 lbs. of hair should produce 1,000,000 lbs. of fertile nitrogen enriched soil, enough to support over 30,000 bushels of produce, all from one month’s collections of unused waste.

Hair Recycling Technologies will pick up the hair in the Midwest market and will take it to our facility for processing.

3.2 Sales Literature

Hair Recycling Technologies will aggressively enter the gardening market from South Bend, IN. We will begin by collecting the hair in the Midwest and will sell to Midwest nurseries and specialty stores. HRT will remain based in South Bend, IN until strong sustained growth allows us to penetrate the national market. We will then gradually move our operations to a larger facility in South Bend. Since the supply of hair is so critical to the success of our business, we will obtain contracts from our suppliers. In addition, HRT intends to work on a contract with the U.S. Army and other branches of the U.S. military to supply HRT with hair.

As our market share increases and growth allows, HRT will open facilities in other regions such as the Northwest, which is open to environmental products. As HRT grows, we will build on a national scale both collecting hair and distributing products nationwide. After HRT proves to be the market leader, maintaining sustainable growth, we will take advantage of free publicity since our products’ unique and innovative structures will attract many inquisitive parties.