Rose Petal Nursery
Strategy and Implementation Summary
Our strategy is based on serving our customers with expert service and product knowledge.
Also:
- We are building our marketing plan to reach homeowners, renters, and contractors.
- We focus on satisfying the needs of our customers.
- We focus on providing quality plants at affordable prices.
5.1 Sales Strategy
The primary sales strategy includes these factors:
- Exceptional customer service
- Exceptional product knowledge
- Large and varied inventory
- Convenient location.
5.1.1 Sales Forecast
The sales forecast is broken down into two main revenue streams: the general public, and contractors. The sales forecast for the upcoming year is based on a modest growth rate for sales. Being a start-up business we are projecting a growth rate of 20%, hoping our advertising will bring in new customers daily.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| General Public | $135,000 | $162,000 | $194,400 |
| Contractors | $181,000 | $217,200 | $260,640 |
| Total Sales | $316,000 | $379,200 | $455,040 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Flowers, Trees, Shrubs | $94,800 | $113,760 | $136,512 |
| Garden Supplies | $63,200 | $75,840 | $91,008 |
| Subtotal Direct Cost of Sales | $158,000 | $189,600 | $227,520 |
5.2 Milestones
The milestones chart is accompanied by a table outlining key activities critical to our success.
| Milestones | |||||
| Milestone | Start Date | End Date | Budget | Manager | Department |
| Business Plan | 1/22/2003 | 3/20/2003 | $1,000 | Jim Forester | Management |
| Accounting plan | 2/2/2003 | 2/24/2003 | $500 | Todd Cramer | Accountant |
| Marketing and Advertising | 4/15/2003 | 7/21/2003 | $3,000 | Dan Forester | Management |
| Totals | $4,500 | ||||
5.3 Marketing Strategy
Our marketing strategy is based on becoming an option for contractors and the general public to fill their plant and shrubbery needs. Our marketing strategy is based on superior performance in the following areas:
- Customer service
- Knowledgeable staff
- Affordable prices
- Great location.
5.4 Competitive Edge
Rose Petal Nursery will have one of the most extensive and affordable plant and flower selections in the greater Eugene/Springfield area, and a very knowledgeable staff ready to provide unparallel customer service. Contractors looking for a reliable nursery will find Rose Petal very supportive and easy to work with. The ease and convenience of our location is a very big plus.
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