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Rose Petal Nursery
Company Summary
Rose Petal Nursery is the dream of brothers Jim and Dan Forester, and has been a project in the making for five years. With an opening date of April of this year, Jim and Dan are seeing the dream of operating a nursery come to fruition. Located on the outskirts of Eugene at 35571 Brookside Rd. Rose Petal Nursery will focus on providing quality bedding, hanging,and vegetable plants, along with a variety of potted trees. Our aim is to serve both residential customers and landscaping contractors. We will also have a variety of garden accessories such as ponds, statues, potting soils, fertilizers, and garden tools. Our start-up requirements will be $100,000.
2.1 Start-up Summary
Our start-up requirements come to $100,000 which includes the first month’s rent of the land for our nursery. The regular rental fee is $1,000 a month. The start-up costs will be financed entirely by Jim and Dan Forester.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $500 |
| Brochures | $1,500 |
| Insurance | $500 |
| Rent | $1,000 |
| Expensed Equipment | $38,000 |
| Total Start-up Expenses | $41,500 |
| Start-up Assets | |
| Cash Required | $20,000 |
| Start-up Inventory | $26,500 |
| Other Current Assets | $0 |
| Long-term Assets | $12,000 |
| Total Assets | $58,500 |
| Total Requirements | $100,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $41,500 |
| Start-up Assets to Fund | $58,500 |
| Total Funding Required | $100,000 |
| Assets | |
| Non-cash Assets from Start-up | $38,500 |
| Cash Requirements from Start-up | $20,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $20,000 |
| Total Assets | $58,500 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Jim Forester | $50,000 |
| Dan Forester | $50,000 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $100,000 |
| Loss at Start-up (Start-up Expenses) | ($41,500) |
| Total Capital | $58,500 |
| Total Capital and Liabilities | $58,500 |
| Total Funding | $100,000 |
2.2 Company Ownership
Jim and Dan Forester are the owners and operators of Rose Petal Nursery. Jim has worked in the nursery industry for over twenty years (with 10 years managing Stoneybrook Nursery). Dan has a degree from Washington State University in agronomy and has worked for the Lane County Extension Agency as a plant specialist advising the local population on the purchase and care of a wide range of plants.