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Rose Petal Nursery

Company Summary

Rose Petal Nursery is the dream of brothers Jim and Dan Forester, and has been a project in the making for five years. With an opening date of April of this year, Jim and Dan are seeing the dream of operating a nursery come to fruition. Located on the outskirts of Eugene at 35571 Brookside Rd. Rose Petal Nursery will focus on providing quality bedding, hanging,and vegetable plants, along with a variety of potted trees. Our aim is to serve both residential customers and landscaping contractors. We will also have a variety of garden accessories such as ponds, statues, potting soils, fertilizers, and garden tools. Our start-up requirements will be $100,000.

2.1 Start-up Summary

Our start-up requirements come to $100,000 which includes the first month’s rent of the land for our nursery. The regular rental fee is $1,000 a month. The start-up costs will be financed entirely by Jim and Dan Forester.

Garden nursery business plan, company summary chart image

Start-up Expenses
Legal $500
Brochures $1,500
Insurance $500
Rent $1,000
Expensed Equipment $38,000
Total Start-up Expenses $41,500
Start-up Assets
Cash Required $20,000
Start-up Inventory $26,500
Other Current Assets $0
Long-term Assets $12,000
Total Assets $58,500
Total Requirements $100,000
Start-up Funding
Start-up Expenses to Fund $41,500
Start-up Assets to Fund $58,500
Total Funding Required $100,000
Non-cash Assets from Start-up $38,500
Cash Requirements from Start-up $20,000
Additional Cash Raised $0
Cash Balance on Starting Date $20,000
Total Assets $58,500
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Jim Forester $50,000
Dan Forester $50,000
Additional Investment Requirement $0
Total Planned Investment $100,000
Loss at Start-up (Start-up Expenses) ($41,500)
Total Capital $58,500
Total Capital and Liabilities $58,500
Total Funding $100,000

2.2 Company Ownership

Jim and Dan Forester are the owners and operators of Rose Petal Nursery. Jim has worked in the nursery industry for over twenty years (with 10 years managing Stoneybrook Nursery). Dan has a degree from Washington State University in agronomy and has worked for the Lane County Extension Agency as a plant specialist advising the local population on the purchase and care of a wide range of plants.