Trestle Creek Cabinets
Strategy and Implementation Summary
Teton County, Wyoming and Idaho are experiencing steady growth in the high-end residential markets and there is a general consensus of continued growth in the area. Taking part in this growth, while providing attention to the design development, ordering process, project management, and installation will put us on the road to success.
5.1 Competitive Edge
Our competitive edge is our ability to provide high volumes and flexibility in style, while maintaining a quality product backed by excellent service.
5.2 Sales Strategy
Our sales strategy is to make ourselves known through mailings, print advertising, and personal contact to architects and contractors who are primarily involved with the design/construction of commercial development and luxury homes.
Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general public, new arrivals to the area, and construction professionals.
5.2.1 Sales Forecast
The following table shows projected cabinet sales. As the company gets established in the market, we anticipate strong sales growth over the next three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Cabinets | $442,000 | $1,000,000 | $1,500,000 |
| Other | $0 | $0 | $0 |
| Total Sales | $442,000 | $1,000,000 | $1,500,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Cabinets | $301,600 | $725,000 | $1,087,500 |
| Other | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $301,600 | $725,000 | $1,087,500 |
5.3 Milestones
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.
| Milestones | |||||
| Milestone | Start Date | End Date | Budget | Manager | Department |
| Business Plan | 1/15/2001 | 1/31/2001 | $2,000 | Brent & Marty | Marketing |
| Online Research | 1/15/2001 | 1/19/2001 | $350 | Brent | Marketing |
| Open Accounts with Suppliers | 1/15/2001 | 1/26/2001 | $350 | Brent | Web |
| Door Research | 1/15/2001 | 1/26/2001 | $500 | Brent & Marty | Web |
| Design Doors | 1/15/2001 | 1/26/2001 | $450 | Marty | Department |
| Order Sample Doors | 1/22/2001 | 2/1/2001 | $1,000 | Marty | Department |
| Design Sales Literature | 1/22/2001 | 1/31/2001 | $1,000 | Brent & Marty | Department |
| Print Sales Literature | 2/1/2001 | 2/7/2001 | $300 | Brent | Department |
| Make Industry Contacts | 1/15/2001 | 2/28/2001 | $1,000 | Marty & Brent | Department |
| Showroom Feasability Study | 1/25/2001 | 1/31/2001 | $1,000 | Marty & Brent | Department |
| Totals | $7,950 | ||||
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