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Trestle Creek Cabinets

Strategy and Implementation Summary

Teton County, Wyoming and Idaho are experiencing steady growth in the high-end residential markets and there is a general consensus of continued growth in the area. Taking part in this growth, while providing attention to the design development, ordering process, project management, and installation will put us on the road to success.

5.1 Competitive Edge

Our competitive edge is our ability to provide high volumes and flexibility in style, while maintaining a quality product backed by excellent service.

5.2 Sales Strategy

Our sales strategy is to make ourselves known through mailings, print advertising, and personal contact to architects and contractors who are primarily involved with the design/construction of commercial development and luxury homes.

Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general public, new arrivals to the area, and construction professionals.

5.2.1 Sales Forecast

The following table shows projected cabinet sales. As the company gets established in the market, we anticipate strong sales growth over the next three years.

Furniture manufacturer business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Cabinets $442,000 $1,000,000 $1,500,000
Other $0 $0 $0
Total Sales $442,000 $1,000,000 $1,500,000
Direct Cost of Sales Year 1 Year 2 Year 3
Cabinets $301,600 $725,000 $1,087,500
Other $0 $0 $0
Subtotal Direct Cost of Sales $301,600 $725,000 $1,087,500

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

Milestone Start Date End Date Budget Manager Department
Business Plan 1/15/2001 1/31/2001 $2,000 Brent & Marty Marketing
Online Research 1/15/2001 1/19/2001 $350 Brent Marketing
Open Accounts with Suppliers 1/15/2001 1/26/2001 $350 Brent Web
Door Research 1/15/2001 1/26/2001 $500 Brent & Marty Web
Design Doors 1/15/2001 1/26/2001 $450 Marty Department
Order Sample Doors 1/22/2001 2/1/2001 $1,000 Marty Department
Design Sales Literature 1/22/2001 1/31/2001 $1,000 Brent & Marty Department
Print Sales Literature 2/1/2001 2/7/2001 $300 Brent Department
Make Industry Contacts 1/15/2001 2/28/2001 $1,000 Marty & Brent Department
Showroom Feasability Study 1/25/2001 1/31/2001 $1,000 Marty & Brent Department
Totals $7,950