What's For Dinner?
Company Summary
What’s For Dinner? is a unique business where customers come to our Plano, TX location and prepare twelve pre-chosen meals that will be taken home and frozen until they are ready to cook and serve. All of the planning, shopping, food preparation and containers are provided with no worries to the customer. The meals will be prepared in a party like atmosphere where customers will have separate workstations to prepare their meals and have a good time with friends, both new and old.
Our goal is to provide our customers with home cooked meals that their families will enjoy, while saving them time and effort and relieve stress from that age-old question of What’s For Dinner?
The scheduling aspect of our company will be combination of a standard walk-up scheduling procedure, a phone messaging service and an intensive highly-interactive e-commerce website that will allow the customer to not only schedule parties but also to pay online, using standard secure technology.
2.1 Start-up Summary
The start-up expenses include:
- Rent expenses include a deposit and rent for one month at $28.75 per square foot for 1,854 square feet, in the total amount of $5,182.
- Utilities expenses for one month.
- Insurance deposit and first month.
- Sales & Marketing expenses including stationery, brochures, outdoor signage.
- Website development.
- Office, kitchen and janitorial supply expenses.
- Leasehold improvements, including contractors fees and permits.
The required start-up assets of $50,000 include:
- Kitchen Equipment (long-term assets)
- Prep Tables (long-term assets)
- Cooking utensils
- Various Kitchen Utensils
- Computer and small business software
Please note that the long-term assets above will be depreciated using G.A.A.P. approved straight-line depreciation method.
The purpose of this business plan is to secure $259,708 in funding. This loan appears in the long-term liability row of the attached Start-up Funding table.
The following chart and table summarize the start-up assumptions.
| Start-up Funding | |
| Start-up Expenses to Fund | $196,708 |
| Start-up Assets to Fund | $93,000 |
| Total Funding Required | $289,708 |
| Assets | |
| Non-cash Assets from Start-up | $59,000 |
| Cash Requirements from Start-up | $34,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $34,000 |
| Total Assets | $93,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $259,708 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $259,708 |
| Capital | |
| Planned Investment | |
| Alan Kirby | $15,000 |
| Kim Kirby | $15,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $30,000 |
| Loss at Start-up (Start-up Expenses) | ($196,708) |
| Total Capital | ($166,708) |
| Total Capital and Liabilities | $93,000 |
| Total Funding | $289,708 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $1,500 |
| Stationery etc. | $400 |
| Office Supplies | $500 |
| Kitchen Supplies | $1,000 |
| Janitorial Supplies | $400 |
| Insurance | $719 |
| Rent | $5,182 |
| Utilities | $1,085 |
| Sales and Marketing | $2,800 |
| Website Development | $4,000 |
| Leasehold Improvements | $140,000 |
| Licenses/Permits | $422 |
| Construction Fees / Permits | $35,000 |
| Outdoor Sign | $3,500 |
| Miscellaneous | $200 |
| Total Start-up Expenses | $196,708 |
| Start-up Assets | |
| Cash Required | $34,000 |
| Start-up Inventory | $9,000 |
| Other Current Assets | $8,000 |
| Long-term Assets | $42,000 |
| Total Assets | $93,000 |
| Total Requirements | $289,708 |
2.2 Company Ownership
What’s For Dinner? is a privately held Sub Chapter S-corporation. This allows for the protection allowed by the corporate legal structure combined with the “fall through” Generally Accepted Accounting Principals that will make personal financial sense to the corporations principle owners. The principle owners of What’s For Dinner? are Alan and Kim Kirby; each owns a 50% stake in the company. This company operates under the jurisdiction of the State of Texas and the United States of America.
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