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Catering & Food Truck icon Food Preparation Business Plan

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What's For Dinner?

Company Summary

What’s For Dinner? is a unique business where customers come to our Plano, TX location and prepare twelve pre-chosen meals that will be taken home and frozen until they are ready to cook and serve. All of the planning, shopping, food preparation and containers are provided with no worries to the customer. The meals will be prepared in a party like atmosphere where customers will have separate workstations to prepare their meals and have a good time with friends, both new and old.

Our goal is to provide our customers with home cooked meals that their families will enjoy, while saving them time and effort and relieve stress from that age-old question of What’s For Dinner?

The scheduling aspect of our company will be combination of a standard walk-up scheduling procedure, a phone messaging service and an intensive highly-interactive e-commerce website that will allow the customer to not only schedule parties but also to pay online, using standard secure technology.

2.1 Start-up Summary

The start-up expenses include:

  • Rent expenses include a deposit and rent for one month at $28.75 per square foot for 1,854 square feet, in the total amount of $5,182.
  • Utilities expenses for one month.
  • Insurance deposit and first month.
  • Sales & Marketing expenses including stationery, brochures, outdoor signage.
  • Website development.
  • Office, kitchen and janitorial supply expenses.
  •  Leasehold improvements, including contractors fees and permits.

The required start-up assets of $50,000 include:

  • Kitchen Equipment (long-term assets)
  • Prep Tables (long-term assets)
  • Cooking utensils
  • Various Kitchen Utensils
  • Computer and small business software

Please note that the long-term assets above will be depreciated using G.A.A.P. approved straight-line depreciation method.

The purpose of this business plan is to secure $259,708 in funding. This loan appears in the long-term liability row of the attached Start-up Funding table.

The following chart and table summarize the start-up assumptions.

Food preparation business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $196,708
Start-up Assets to Fund $93,000
Total Funding Required $289,708
Non-cash Assets from Start-up $59,000
Cash Requirements from Start-up $34,000
Additional Cash Raised $0
Cash Balance on Starting Date $34,000
Total Assets $93,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $259,708
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $259,708
Planned Investment
Alan Kirby $15,000
Kim Kirby $15,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $30,000
Loss at Start-up (Start-up Expenses) ($196,708)
Total Capital ($166,708)
Total Capital and Liabilities $93,000
Total Funding $289,708
Start-up Expenses
Legal $1,500
Stationery etc. $400
Office Supplies $500
Kitchen Supplies $1,000
Janitorial Supplies $400
Insurance $719
Rent $5,182
Utilities $1,085
Sales and Marketing $2,800
Website Development $4,000
Leasehold Improvements $140,000
Licenses/Permits $422
Construction Fees / Permits $35,000
Outdoor Sign $3,500
Miscellaneous $200
Total Start-up Expenses $196,708
Start-up Assets
Cash Required $34,000
Start-up Inventory $9,000
Other Current Assets $8,000
Long-term Assets $42,000
Total Assets $93,000
Total Requirements $289,708

2.2 Company Ownership

What’s For Dinner? is a privately held Sub Chapter S-corporation. This allows for the protection allowed by the corporate legal structure combined with the “fall through” Generally Accepted Accounting Principals that will make personal financial sense to the corporations principle owners.  The principle owners of What’s For Dinner? are Alan and Kim Kirby; each owns a 50% stake in the company. This company operates under the jurisdiction of the State of Texas and the United States of America.