Esercitazione Diritta is a new and unique type of strength training fitness equipment. Unlike all other strength fitness equipment where you sit when you are doing your exercise, Esercitazione Diritta (Exercise Standing), as the name implies, has the user stand. Standing while doing exercises has many advantages.
All of the Esercitazione Diritta machines are commercial quality, crafted in Italy of the highest grade steels. In addition to being made to handle constant use, they have casters, allowing them to be easily moved anywhere in the club. Esercitazione Diritta has machines for a wide variety of body zones and muscle groups including:
Esercitazione Diritta is organized into a circuit of machines. Within a 45 minute period, a user can efficiently and effectively use all of the machines in a circuit for a complete workout.
Wega has received multiple international patents on their unique Esercitazione Diritta system of standing while performing strength exercise. Esercitazione Diritta is currently distributed in Europe and the manufacturer is interested in distribution into the U.S. fitness market. Wega has requested a importation proposal in the form of a business plan to choose a sole U.S. distributor.
Max Peruggio, founder of Circuit Fitness Importing has been requested by Wega to submit a proposal for the creation of an exclusive U.S. importer of Esercitazione Diritta. Because of Max's Italian heritage, language skills, and past importation experience Wega is very interested in working with Max and Circuit Fitness Importing. It sounds as if the "proposal," this business plan is a mere formality due to the good match of Max's skills and Wega's need for an importer.