Fitness Equipment Business Plan

Circuit Fitness Importing will be led by Max Peruggio. Max was born in Milan, Italy and received the equivalent of a U.S. law degree as an undergraduate education. Max’s career began early when he began to work for a design firm called Cootorcoli. At the age of 19, Max joined the firm and within two years was promoted to the head of sales. In this position Max increased sales from $1.5 million to $17 million. After this position Max moved onto project manager positions for numerous Italian civilian and military companies including being responsible for the following projects:

• Azzura III & IV– the first kevlar hulled boat to compete in Sailing’s World Cup. ($27 million)
• Terranova Antarctic Project– the Italian Antarctica based scientific research center ($54 million)
• Patriot Missile System– the missle defense system ($156 million)

Following these exciting projects max met an American woman and moved to the United States. Once in the U.S, Max started his own importation company for gourmet coffee beans, recognizing the absence of high quality Italian beans in America. After four years, Max transformed the importing company into a coffee roasting company and began roasting his own beans for sale using a decades old family recipe that uses blended recipes for the beans. Max pursued his dream of roasting coffee for nine years until he sold the business, looking for a new opportunity.

Through a close family friend, Max was told about the innovative Esercitazione Diritta equipment that Wega was producing and met with Wega representatives at a trade show in hope of developing an importing relationship. The Wega owners were so impressed with Max that the next month they flew him to Italy to check out the factory and meet more in depth with him. This was the beginning of  Circuit Fitness Importing. Max is able to offer his Italian heritage and language skills which are invaluable when communicating with an Italian manufacturer. Max will also be able to leverage his superior project management skills as well as his Italy to U.S.A. importation skills to ensure that Circuit Fitness Importing is a success.

7.1 Personnel Plan

• Max– business development, marketing, sales
• Support– customer, training, operations (2)
• Repair technician (1)
• Sales agents (2)