Highway 126 is a four-lane highway running north to the park system and south to the town of Mapleton. The McKenzie Tackle and Bait Shop is located just off the northbound lanes and is next to the Oakridge Plaza. The shop will erect a large sign to grab customer attention to its location.
Once in the store, Brad West will provide the exceptional service that will build a loyal customer base.
McKenzie Tackle and Bait Shop's competitive edge is two-fold:
The key to customer satisfaction is a customer-friendly store that is easy to navigate and has knowledgeable people to help customers find what they want quickly.
The following is the sales forecast for three years. The monthly estimates for the first year are included in the appendices.