Market Analysis Summary
The McKenzie National Park System is dotted with a number of small fishing tackle and bait shops on small roads around the park system. Most of them only serve a few fishing areas and have irregular operating hours. Highway 126 is the only main traffic artery into the park system and yet there are currently no other tackle and bait shop located on Highway 126. This is because the closest commercial center to the park system, Oakridge Plaza, is eight miles from the park's entrance. Over 90% of the park visitors use Highway 126 to access the park system. Last year, the park system welcomed 100,000 fishing enthusiasts.
These enthusiasts were typically male between the ages of 20-45 years old. A fishing party of three to five is the norm for the area. Approximately 70% of these fishing enthusiasts visit the park system several times a year and develop strong customer relationships with the area's businesses.
The McKenzie Tackle and Bait Shop will create a base of loyal customers with quality service and fishing information that customers will come to depend.