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McKenzie Tackle and Bait Shop
Strategy and Implementation Summary
Highway 126 is a four-lane highway running north to the park system and south to the town of Mapleton. The McKenzie Tackle and Bait Shop is located just off the northbound lanes and is next to the Oakridge Plaza. The shop will erect a large sign to grab customer attention to its location.
Once in the store, Brad West will provide the exceptional service that will build a loyal customer base.
5.1 Competitive Edge
McKenzie Tackle and Bait Shop’s competitive edge is two-fold:
- Location: McKenzie Tackle and Bait Shop is located off Highway 126, next to the new Oakridge Plaza. Highway 126 is the gateway to over 130 public fishing locations in the McKenzie National Park System. Many travelers routinely stop in the plaza at the beginning and the end of their day in the park system.
- Service: Brad West has the experience to provide exceptional service.
5.2 Sales Strategy
The key to customer satisfaction is a customer-friendly store that is easy to navigate and has knowledgeable people to help customers find what they want quickly.
5.2.1 Sales Forecast
The following is the sales forecast for three years. The monthly estimates for the first year are included in the appendices.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Fishing Products | $48,400 | $60,000 | $70,000 |
| Misc | $7,600 | $8,000 | $9,000 |
| Total Sales | $56,000 | $68,000 | $79,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Fishing Products | $7,000 | $9,000 | $10,000 |
| Misc | $1,500 | $1,750 | $2,000 |
| Subtotal Direct Cost of Sales | $8,500 | $10,750 | $12,000 |