Fish Breeder Business Plan

Candlelight Cichlid Breeders

Strategy and Implementation Summary

CCB will market to tropical fish hobbyists who are looking for hard to find cichlid species. We will sell our product primarily over the Internet to customers within the continental U.S. These customers are looking for interesting and colorful examples of cichlid species that are not available in their local fish shop.

Our strategy is to offer one-stop shopping for rare and unusual cichlids via the Internet. Customers will be able to look through pages of information on a particular cichlid species and then purchase the fish.

5.1 Competitive Edge

Our competitive edge will be our site design, on-site product supply, and wide variety within the cichlid family.

5.2 Sales Forecast

Our sales forecast assumes no change in costs or prices, which is a reasonable assumption for the last few years.

We expect a jump in sales in 2005 due to increased maturity of our breeding stock. We expect our sales to increase moderately in 2006.

Our sales will level off in the latter part of the first year due to our sales reaching maximum breeding capacity. Capacity will increase with time.

We expect the product line to change with our customers needs and desires.

Fish breeder business plan, strategy and implementation summary chart image

Sales Forecast
	Year 1	Year 2	Year 3
Unit Sales
Internet Sales	14,700	35,000	40,250
Retailers	3,900	4,800	6,000
Other	0	0	0
Total Unit Sales	18,600	39,800	46,250

Unit Prices	Year 1	Year 2	Year 3
Internet Sales	$6.00	$6.00	$6.00
Retailers	$1.90	$2.00	$2.00
Other	$0.00	$0.00	$0.00

Sales
Internet Sales	$88,200	$210,000	$241,500
Retailers	$7,400	$9,600	$12,000
Other	$0	$0	$0
Total Sales	$95,600	$219,600	$253,500

Direct Unit Costs	Year 1	Year 2	Year 3
Internet Sales	$0.50	$0.50	$0.50
Retailers	$0.50	$0.50	$0.50
Other	$0.00	$0.00	$0.00

Direct Cost of Sales
Internet Sales	$7,350	$17,500	$20,125
Retailers	$1,950	$2,400	$3,000
Other	$0	$0	$0
Subtotal Direct Cost of Sales	$9,300	$19,900	$23,125