Fish Breeder Business Plan

Candlelight Cichlid Breeders will provide rare tropical fish from the family cichlidae.  These fish are known for their colorful appearence and interesting and aggressive behavior.  The fish will be sold as juveniles, ranging in length from one to four inches.  As adults some of these species can grow to almost two feet in length, the average adult will be around eight to ten inches long.  The shipping of adult sized cichlids is impractical due to their size.

3.1 Competitive Comparison

There are other businesses online that offer tropical fish and some common cichlids.  The important difference between those businesses and CCB is that we will have the less common cichlids that the other sites do not offer.

The current online fish sellers do not have any background and care requirements information for the fish that they sell.  If a customer is looking to purchase a particular fish online, they may have to go to one site to read up on the care and behavior of the fish that they are interested in purchasing, and then go to a different site to actually purchase the fish.  CCB will offer both information on the species we carry and the ability to order the researched fish without having to go to another website.

3.2 Future Products

As CCB grows we may offer live plants, more types of unusual cichlids, newly discovered species of South American catfish, and possibly some of the more common cichlid species.