Fast Food Restaurant Business Plan

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Fresin Fries

Execution

Marketing & Sales

Marketing Plan

Social media is critical, along with a combination of local media and local store marketing programs will be utilized at each location. We augment the social media with traditional launch media in the beginning, and point-of-sale promotion throughout. As soon as a concentration of stores is established in a market, then we may explore print media, but of course the best form of advertising is still "buzz" via social media. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the local social media. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.

Sales Plan

The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one "market tester" outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is shown on the graph as well as annual sales of our flagship store 

Operations

Locations & Facilities

Fresin Fries locations will range in size from 50 – 70 meter square and will seat from 15 – 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria:

  • Community size: minimum of 800,000 people within a radius of 8 kilometers.
  • Tourist destination.
  • Easy access.
  • Large percentage of teenagers in the community.

All of these qualities are consistent with Fresin Fries’ goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. And of course these days word of mouth is amplified word of mouth, via social media. 

Milestones & Metrics

Milestones Table

Milestone Due Date Who’s Responsible
Construction
Sept 12, 2018 Harry Hip
Follow up with developers
Sept 13, 2018 Sam Sauce
Follow up with suppliers
Sept 13, 2018 Sam Sauce
Printing Materials
Sept 13, 2018 Guy Fry
Marketing communication program
Sept 13, 2018
Hiring Staff
Sept 13, 2018 Harry Hip
Training Staff
Sept 21, 2018
In Store Signage, POP
Sept 24, 2018
Grand opening materials
Sept 24, 2018 Guy Fry
Presentation materials for all stakeholders
Oct 09, 2018 Carl Cone
Open Second location
Nov 15, 2018 Carl Cone
Open 3rd and 4th locations
Jan 01, 2019 Carl Cone
Open 5th, 6th, and 7th locations
Jan 01, 2020 Carl Cone

Key Metrics

Our key metrics that will help us succeed are: 

  1. Detailed operational metrics for the flagship operations. We need to make the sales forecast and gross margin, plus sales per square foot. The original has to be running smoothly and be operationally solid before we go to second location. 
  2. Sales per employee. We need to watch this variable very closely. We can’t expand without making sure that this model works with the planned amount of employees. 
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