ReHabiliments’ competition in the apparel industry is widely varied. Direct competitors are other established brand manufacturers, such as Tommy Hilfiger, Inc.; The Gap, Inc.; Abercrombie & Fitch; the Jones Apparel Group, Inc.; Polo Ralph Lauren Corp.; Liz Claiborne, Inc.; and Nautica Enterprises, Inc. The closest competitor in terms of popularity, growth, and product line is the FUBU Corporation.
In such a climate, the best investment opportunities will be awarded to companies that have the ingenuity and creativity to meet the customers’ demands for fashion in an industry driven by economic conditions, demographic trends, and pricing. The industry has moved from a “buy now, wear later” consumer to a “buy now, wear now” consumer.
The company’s management is confident that the ReHabiliments can achieve its aggressive sales forecasts, generating total sales of approximately $5.5 million $9.9 million and $10.6 million in years, 2005, 2006, and 2007, respectively. In addition, ReHabiliments’ management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture 10% of the branded urban apparel industry.
ReHabiliments has the potential to become a highly regarded resource in local, regional, national, and international markets. Due to the company’s aggressive marketing strategy, establishment of the company as a “unique” entity in its industry, careful development of its products coupled with strategic partnerships with some of the industry’s retail clothing outlets, and the company’s profitable revenue model, ReHabiliments has the potential to provide lucrative returns to potential investors.
For ReHabiliments to achieve status as an industry leader, it must secure initial capital. This capital will be used for start-up costs, to establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product development, and extensive marketing and geographic positioning. Providing that the company is able to acquire its funding requirements, ReHabiliments should be able to achieve operational success for many years to come.