The watches will be mid-level all-around high-quality sports watches.
The price will be very competitive: $100-$200.
Grutzen Watches are elegant analog watches with sporting characteristics, able to be used to depths of 100 meters under water.
Grutzen Watches will have the following sustainable competitive advantages:
Grutzen Watches will use advertising, public relations, and sales programs to make the public aware of the watches.
Grutzen Watches will only sell watches produced at its German factory, therefore additional sourcing of watches will not be necessary. However, the sourcing of parts for the manufacturing of the watches will play a constant role in the firm's profitability. Initially, most parts will be sourced from Eastern European suppliers, as the exchange rate is very beneficial for those purchasing with German Marks.
PC-based software will be used for accounts receivable/payable, inventory, purchasing, sales, shipping, and returns.
This business plan uses Business Plan Pro from Palo Alto Software, Inc. and it will be reviewed and updated as necessary.
A luxury watch is the current main focus for a future product. Other future products could include alarm clocks, wall clocks, and clocks for luxury automobiles built in Germany.