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Grutzen Watches

Company Summary

Grutzen Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Grutzen Watches intends to enter the luxury watch market.

2.1 Company Ownership

Grutzen Watches is a privately held international corporation. Production takes place in Germany and sales and marketing are focused on the United States – California for the short-term future.


  • Franz Grutzen: 55% (Germany)
  • Henry Winster: 30% (U.S.)
  • Walter Young: 15% (U.S.)

2.2 Start-up Summary

Sixty percent (60%) of start-up costs will go to assets. Start-up costs will be financed through the owners’ investments, and loans. The assumptions are shown in the following table and chart.

*NOTE: The tables in this sample plan were converted from German deutschmarks to dollars. However, the numbers do not reflect current monetary exchange rates.

Export watch manufacturer business plan, company summary chart image

Start-up Expenses
Legal $20,000
Stationery etc. $500
Brochures $3,000
Consultants $10,000
Insurance $10,000
Rent $20,000
Research and Development $10,000
Expensed Equipment $10,000
Other $7,500
Total Start-up Expenses $91,000
Start-up Assets
Cash Required $70,000
Start-up Inventory $25,000
Other Current Assets $5,000
Long-term Assets $35,000
Total Assets $135,000
Total Requirements $226,000
Start-up Funding
Start-up Expenses to Fund $91,000
Start-up Assets to Fund $135,000
Total Funding Required $226,000
Non-cash Assets from Start-up $65,000
Cash Requirements from Start-up $70,000
Additional Cash Raised $0
Cash Balance on Starting Date $70,000
Total Assets $135,000
Liabilities and Capital
Current Borrowing $30,000
Long-term Liabilities $20,000
Accounts Payable (Outstanding Bills) $5,000
Other Current Liabilities (interest-free) $0
Total Liabilities $55,000
Planned Investment
Investor 1 $100,000
Investor 2 $71,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $171,000
Loss at Start-up (Start-up Expenses) ($91,000)
Total Capital $80,000
Total Capital and Liabilities $135,000
Total Funding $226,000

2.3 Company Locations and Facilities

  • The German factory is located at 210 Autoroute 17, Frankfurt, Germany.
  • The factory is 1000 square meters and should be large enough for the first three years of the company’s growth.
  • The watches will be shipped to and distributed from Henry Winster’s house at 343 Palm Avenue in Los Angeles, California.
  • The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco.