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Etsy Shop Business Plan

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Artisan Treasures

Value Proposition

Artisan Treasures offers exclusive, high-quality, handcrafted goods that are more durable than those from other online marketplaces. Our unique and sturdy products are crafted with care and meticulous attention to detail, ensuring that customers receive a beautiful and functional piece that they can cherish for years to come.


Customers may feel overwhelmed by the mass-produced products available on large e-commerce platforms, and they may struggle to find unique and handcrafted goods that align with their personal style while also being durable enough to stand the test of time.


Artisan Treasures’ curated selection of handcrafted goods made by local artisans are more durable than mass-produced items and provide a unique and personal touch.

Target Market

Our target market includes individuals who value quality and want to add a personal touch to their homes or outfits. We cater to customers who appreciate artisanal craftsmanship and want to support small businesses.

Competitors and Differentiation


  • Other Etsy shops
  • Online marketplaces
  • Brick and mortar art galleries


  • Curated selection of handcrafted goods
  • Provides unique and high-quality products
  • Prioritizes working with local artisans
  • Ensures that products are crafted with care and attention to detail

Why Us

At Artisan Treasures, we are passionate about supporting local artisans and preserving the tradition of handmade craftsmanship. We also prioritize customer satisfaction and work closely with our artisans to ensure that each product meets our high standards of quality.

Funding Needs

We estimate that our initial startup costs will be $10,000, which includes inventory, website development, and marketing. We plan to finance this through personal savings and a small business loan.

Sales Channels

  • Etsy shop
  • Social media
  • Online advertising
  • Participation in local craft fairs and markets

Financial Projections

We anticipate that our expenses will be offset by our revenue, leading to a profit of $25,000 in year one, $40,000 in year two, and $50,000 in year three. As we grow our customer base and expand our product offerings, we anticipate that our profits will continue to increase.


  • Year 1: $50,000
  • Year 2: $75,000
  • Year 3: $100,000


  • Year 1: $25,000
  • Year 2: $35,000
  • Year 3: $50,000


  • Year 1: $25,000
  • Year 2: $40,000
  • Year 3: $50,000


  • Launching our Etsy shop
  • Expanding our product offerings
  • Establishing partnerships with new artisans

Team and Key Roles


  • Develop and oversee business strategy and operations
  • Manage relationships with artisans and suppliers
  • Ensure high-quality product offerings and customer satisfaction
  • Monitor financial performance and make necessary adjustments

Marketing Manager

  • Develop and implement marketing campaigns
  • Manage social media accounts and online presence
  • Identify new sales channels and partnerships
  • Analyze customer feedback and adjust marketing strategy accordingly