Environmental Car Dealership Business Plan

The founders and executive board of Environmental Engines Toyota Honda GM include such industry leaders as Jack Anderson, Jim Handy, and Frank Lee Good.

Jack Anderson, the majority owner, is renowned in both scientific and environmentalist communities throughout the nation. Jack Anderson earned two degrees from the University of Michigan the first in mechanical engineering, the second in business. Though Jack Anderson excelled academically, his sites were set even higher as president of the University of Michigan Mountaineering Club. Through his contacts in the mountaineering club Jack Anderson also developed an interest in consumer protection and environmentalism and served the Environmentalists For Future Occupationally Responsible Technicians (EFFORT) as treasurer. Through Jack’s activism in EFFORT, he met Jim Handy and Frank Lee Good.

After college, Jack managed an Internet-based custom-ordering automobile-hobbyist distribution company where he increased overall product sales by over 50% in three years. During this time, Jack also developed correspondence with columnists at the New York Times, the Scientific American, and Consumer Reports. In order to keep Jack as manager, the company offered Jack a 10% interest in the company’s stock, motivating Jack to increase the company’s value by 100% in the next five years. Throughout Jack’s eight years of managerial and ownership experience in auto sales, Jack has learned the finer points in eclectic car sales and marketing as well as the technical side of automobile engineering.

Jim Handy, public relations consultant, and Frank Lee Good, environmental and corporate attorney, can lend their professional services to the success of Environmental Engines Toyota Honda GM and are also vendors of outside services through which they may also lend clients and contacts for marketing purposes.

7.1 Personnel Plan

Jack Anderson will act as manager for the first three years for a minimal salary of $36,000 in exchange for his commitment of energy and know-how.

The executive staff will be compensated for their services by a return of profits on their investment.

Three sales staff will work the sales floor for the first year compensated solely by commissions earned on a 5% pay scale.

Two mechanics, specializing in alternative energy vehicles, will be paid $3,200 monthly. The mechanics’ salaries will steadily increase every year by 5% to reflect the increased human capital acquired by the mechanics’ maintenance experience with our vehicles and our photovoltaic cells.

The maintenance and secretarial staff will take care of administrative matters and sales room decorum.