StructureAll Ltd.
Financial Plan
The financial plan which follows summarizes information regarding the following items:
- Important Assumptions.
- Key Financial Indicators.
- Break-Even Analysis.
- Projected Profit and Loss.
- Projected Cash Flow.
- Projected Balance Sheet.
- Business Ratios.
7.1 Important Assumptions
The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix.
Some of the more important underlying assumptions are:
- We assume a strong economy, without major recession.
- We assume the creation of Nunavut will not dramatically change the delivery of engineering services.
- Interest rates, tax rates, and personnel burdens are based on conservative assumptions.
General Assumptions | |||
Year 1 | Year 2 | Year 3 | |
Plan Month | 1 | 2 | 3 |
Current Interest Rate | 10.00% | 10.00% | 10.00% |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% |
Tax Rate | 30.00% | 30.00% | 30.00% |
Other | 0 | 0 | 0 |
7.2 Key Financial Indicators
The following benchmark chart indicates our key financial indicators for the first three years. We foresee modest growth in sales and a marginal reduction in operating expenses for the years presented.

7.3 Break-even Analysis
The following table and chart summarize our break-even analysis. With our estimated monthly fixed costs, the table and chart below show the number of billing targets per month we will need to cover our costs. We don’t really expect to reach break-even until a few months into the business operation.
The break-even assumes unit variable costs at 30 percent of unit revenue. The unit revenue value of $60/hour is an aggregate measure for all the types of services which will be offered.

Break-even Analysis | |
Monthly Units Break-even | 111 |
Monthly Revenue Break-even | $6,845 |
Assumptions: | |
Average Per-Unit Revenue | $61.42 |
Average Per-Unit Variable Cost | $18.43 |
Estimated Monthly Fixed Cost | $4,792 |
7.4 Projected Profit and Loss
The gross margin for a service-based business is a reflection of the efficiency at which those services are offered. In the initial year of operations, we have targeted a high gross margin. This is not an unreasonable figure for a consulting business. For the second and third year of operations, we have targeted slightly increased gross margins to indicate overall improved efficiency at service delivery. Net Profit/Sales is determined to be modest the first year, again increasing slightly in the second year and the third year. In order to fulfill the requirements of the mission statement and simultaneously reduce start up costs, we have made arrangements to purchase software on quarterly repayment options:
- Staad-Pro Core is a structural engineering design and drafting suite offered through Research Engineers Ltd. This program fulfills the need to carry out three-dimensional analysis and design requirements and is a key feature of the business plan. This program supports Canadian codes and standards. We have contacted the authorized Canadian reseller (Detech Corporation Ltd.) and will made arrangements to purchase this tool on four payments of $1,550 over the first year of operations.
- Errors and Omissions Insurance is required for all consultants working on behalf of the Territorial Governments. Through Falconair Insurance, we have received a quotation of $1,200/year for this coverage. The first year’s premium payments are included in the start-up costs, with subsequent years indicated at the same annual premium.
- Website hosting fees are included as quarterly payments to Internic.com, the Web host. As part of this service, we will have at our disposal file transfer protocol capabilities. This feature permits us to place electronic media on the Internet for our clients and strategic allies.




Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $117,680 | $129,600 | $180,000 |
Direct Cost of Sales | $35,304 | $32,400 | $27,600 |
Other Costs of Sales | $0 | $0 | $0 |
Total Cost of Sales | $35,304 | $32,400 | $27,600 |
Gross Margin | $82,376 | $97,200 | $152,400 |
Gross Margin % | 70.00% | 75.00% | 84.67% |
Expenses | |||
Payroll | $50,000 | $60,000 | $70,000 |
Marketing/Promotion | $0 | $0 | $0 |
Depreciation | $0 | $0 | $0 |
Website Hosting Fees | $0 | $0 | $0 |
Engineering Assoc Annual Fees | $0 | $0 | $0 |
Continuing Education | $0 | $0 | $0 |
Yellow Pages/White Pages | $0 | $0 | $0 |
Telephone/Fax | $0 | $0 | $0 |
Software Purchases (Staad-Pro Core) | $0 | $0 | $0 |
Utilities | $0 | $0 | $0 |
Errors and Omissions Insurance | $0 | $0 | $0 |
Rent | $0 | $0 | $0 |
Payroll Taxes | $7,500 | $9,000 | $10,500 |
Contract/Consultants | $0 | $0 | $0 |
Other | $0 | $0 | $0 |
Total Operating Expenses | $57,500 | $69,000 | $80,500 |
Profit Before Interest and Taxes | $24,876 | $28,200 | $71,900 |
EBITDA | $24,876 | $28,200 | $71,900 |
Interest Expense | $0 | $0 | $0 |
Taxes Incurred | $7,463 | $8,460 | $21,570 |
Net Profit | $17,413 | $19,740 | $50,330 |
Net Profit/Sales | 14.80% | 15.23% | 27.96% |
7.5 Projected Cash Flow
Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The first few months are critical. It may be necessary to inject additional capital in this time-frame if the need arises. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $0 | $0 | $0 |
Subtotal Cash from Operations | $97,541 | $127,560 | $171,375 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $97,541 | $127,560 | $171,375 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $50,000 | $60,000 | $70,000 |
Bill Payments | $46,161 | $49,868 | $58,864 |
Subtotal Spent on Operations | $96,161 | $109,868 | $128,864 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $0 |
Dividends | $0 | $0 | $0 |
Subtotal Cash Spent | $96,161 | $109,868 | $128,864 |
Net Cash Flow | $1,380 | $17,692 | $42,511 |
Cash Balance | $13,380 | $31,073 | $73,584 |
7.6 Projected Balance Sheet
The balance sheet in the following table shows managed but sufficient growth of net worth and a sufficiently healthy financial position. The monthly estimates are included in the appendix.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $13,380 | $31,073 | $73,584 |
Accounts Receivable | $20,139 | $22,179 | $30,804 |
Other Current Assets | $0 | $0 | $0 |
Total Current Assets | $33,519 | $53,251 | $104,388 |
Long-term Assets | |||
Long-term Assets | $0 | $0 | $0 |
Accumulated Depreciation | $0 | $0 | $0 |
Total Long-term Assets | $0 | $0 | $0 |
Total Assets | $33,519 | $53,251 | $104,388 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $4,106 | $4,098 | $4,904 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $4,106 | $4,098 | $4,904 |
Long-term Liabilities | $0 | $0 | $0 |
Total Liabilities | $4,106 | $4,098 | $4,904 |
Paid-in Capital | $25,000 | $25,000 | $25,000 |
Retained Earnings | ($13,000) | $4,413 | $24,153 |
Earnings | $17,413 | $19,740 | $50,330 |
Total Capital | $29,413 | $49,153 | $99,483 |
Total Liabilities and Capital | $33,519 | $53,251 | $104,388 |
Net Worth | $29,413 | $49,153 | $99,483 |
7.7 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8711, Engineering Services, are shown for comparison.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 10.13% | 38.89% | 8.20% |
Percent of Total Assets | ||||
Accounts Receivable | 60.08% | 41.65% | 29.51% | 37.24% |
Other Current Assets | 0.00% | 0.00% | 0.00% | 41.14% |
Total Current Assets | 100.00% | 100.00% | 100.00% | 82.48% |
Long-term Assets | 0.00% | 0.00% | 0.00% | 17.52% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 12.25% | 7.70% | 4.70% | 35.91% |
Long-term Liabilities | 0.00% | 0.00% | 0.00% | 11.35% |
Total Liabilities | 12.25% | 7.70% | 4.70% | 47.26% |
Net Worth | 87.75% | 92.30% | 95.30% | 52.74% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 70.00% | 75.00% | 84.67% | 100.00% |
Selling, General & Administrative Expenses | 55.20% | 59.77% | 56.71% | 73.63% |
Advertising Expenses | 0.00% | 0.00% | 0.00% | 0.42% |
Profit Before Interest and Taxes | 21.14% | 21.76% | 39.94% | 2.67% |
Main Ratios | ||||
Current | 8.16 | 12.99 | 21.28 | 1.76 |
Quick | 8.16 | 12.99 | 21.28 | 1.40 |
Total Debt to Total Assets | 12.25% | 7.70% | 4.70% | 51.71% |
Pre-tax Return on Net Worth | 84.57% | 57.37% | 72.27% | 11.13% |
Pre-tax Return on Assets | 74.21% | 52.96% | 68.88% | 23.06% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | 14.80% | 15.23% | 27.96% | n.a |
Return on Equity | 59.20% | 40.16% | 50.59% | n.a |
Activity Ratios | ||||
Accounts Receivable Turnover | 5.84 | 5.84 | 5.84 | n.a |
Collection Days | 57 | 60 | 54 | n.a |
Accounts Payable Turnover | 12.24 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 30 | 28 | n.a |
Total Asset Turnover | 3.51 | 2.43 | 1.72 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.14 | 0.08 | 0.05 | n.a |
Current Liab. to Liab. | 1.00 | 1.00 | 1.00 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $29,413 | $49,153 | $99,483 | n.a |
Interest Coverage | 0.00 | 0.00 | 0.00 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.28 | 0.41 | 0.58 | n.a |
Current Debt/Total Assets | 12% | 8% | 5% | n.a |
Acid Test | 3.26 | 7.58 | 15.00 | n.a |
Sales/Net Worth | 4.00 | 2.64 | 1.81 | n.a |
Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |