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Abbey Electronic Services

Strategy and Implementation Summary

Abbey Electronic Services will succeed by offering its customers high-quality and convenient electronic repair service. Each satisfied customer is a potential of five new referrals so the quality of our workmanship is key to growing the business.

5.1 Competitive Edge

The competitive edge of Abbey Electronic Services is its people. Location and marketing will get new customers in the door but without quality people, you won’t keep them. Richard Abbey knows this from working 25 years in the electronic repair business. In 1976, Richard started with J. Arnold and Sons, the largest electronic repair business in Montclair. He worked there for 10 years before taking over management of Lucas Electronic Repair. The business was struggling. In two years, Richard turned the business around. Lucas Electronic Repairs business increased by 150% during that period. The staff grew from four to eight. Richard remained as for another five years before returning to J. Arnold and Sons. As Manager of J. Arnold and Sons for the past eight years, the company has grown dramatically, from a staff of 10 to its current staff of 18.

Richard is also a successful teacher in the Montclair Community College Electronics Engineering Technology program. His approach in the classroom is the same approach with customers; straight forward and honest. He has been selected by the students as the best instructor five years in a row.

This is the competitive advantage Richard brings to everything he does whether in a business or a classroom.

5.2 Sales Forecast

The following table and charts show the projected sales forecast for Abbey Electronic Services.

Sbp, electronics repair business plan, strategy and implementation summary chart image

Sbp, electronics repair business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Service Contracts $137,000 $142,000 $155,000
Walk-In Customers $98,000 $110,000 $120,000
Total Sales $235,000 $252,000 $275,000
Direct Cost of Sales Year 1 Year 2 Year 3
Service Contracts $5,550 $6,200 $6,800
Walk-In Customers $4,700 $5,500 $6,000
Subtotal Direct Cost of Sales $10,250 $11,700 $12,800